Nov 15, 2011 Last updated on Aug 15, 2012 at 11:12
The College of Production and BBC Audio & Music held 'The Pitch' Masterclass at BBC Broadcasting House, Council Chamber, on the 10th November and you can listen back to the audio above.
Network Radio commissioners Piers Bradford, Radio 1; Robert Gallacher, Radio 2 & 6 Music; Matthew Dodd, Radio 3; and Jeremy Howe, Radio 4 were presenting the session with information about what will make your idea stand out from the rest.
Frank Ash hosted the masterclass exploring what creative ideas the networks are searching for, how much multi-media they expect from their proposals, how to write a good pitch and what to say when you only have 5 minutes to make your idea come alive.
Find out more about The College of Production.