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Harnessing the creative potential of BBC Online

Victoria Jaye & BBC Three

Victoria Jaye, Head of Content, BBC iPlayer

If my job’s about one thing, it’s about bringing together the tremendous talent and experience of television with the huge creative potential of online to produce great new content audiences will just love. That’s why back in May 2011 I announced the commissioning of TV related online and red button content would be integrated into the Channel/Genre decision making process and all web original comedy would come under BBC Three.

Zai’s announcement today of 6 web pilots showcasing new comedy talent is a fantastic example of how our new commissioning process and vision for TV beyond traditional broadcast TV, is flourishing.

You’ve probably seen the announcement by Zai, but in case you missed it, here’s a quick summary of the web pilots:

Impractical Jokers is a comedy /entertainment show where four friends compete in unbelievably awkward scenarios – all recorded by hidden cameras. Produced by Yalli Productions, part of Shed Media.

The Imran Yusef Show is a mix of stand up and sketch from this fast and furious, unique comedy voice. Produced by Brown Eyed Boy.

People Just Do Nothing is a mockumentary following a group of wasters from Brentwood trying to run a pirate radio station. Produced by Rough Cut.

The Boy with Tape on his Face was nominated for Edinburgh’s Best Newcomer Award last year and was the breakout hit from BBC Three’s multi-platform Edinburgh coverage this year, The Boy With Tape On His Face has already attracted a world-wide following and amassed over 100,000 YouTube hits for his BBC clips alone.  Produced by BBC In-house comedy.

Dawson Brothers Presents is a single-camera, fast-paced 30' sketch show based firmly in contemporary culture and modern day truths.  Written by Steve, Andrew and Tim of the Dawson Bros and produced by BBC In-house comedy.

Alison Jackson's 'Breaking News' (working title) is a spoof news show poking fun at celebrities using lookalikes. Produced by Jonathan Levi and Iain Thompson at iEntertainment.

All pilots will be available to view on BBC Three’s website and in BBCiPlayer.

Back in May 2011, I also outlined our ambition to editorially bring together all TV related activity across BBC Online into a single, coherent audience experience - TV &iPlayer - and to make that single TV experience available to audiences via connected TV, mobile, tablet and desktop screens.

BBC Three has built a reputation as a curator of innovative, new, cutting edge comedy on TV, and online we can give talent the space to grow and develop their skills, as well as introduce audiences to exciting, new content from BBC Three. We know the younger demographic served by the channel is a very connected audience and online they can enjoy BBC Three content 24/7, something they can’t do on broadcast TV.

So look out for our web pilots – having seen early tasters of each, I’m incredibly excited about them.


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