Sep 10, 2012 Last updated on Oct 7, 2013 at 13:35
The BBC is trialling changes to the Editorial Approval Process for Publicity Pictures and has updated its requirements and process for stills delivery. For the most part, publicity stills for Indie productions will continue to be managed by BBC Pictures and distributed to the media via www.BBCpictures.co.uk. In some cases, Indies may have extra pictures they wish to release; in a minority of cases, BBC Pictures will not be able to accept any stills (although iPlayer and bbc.co.uk will still need them). In those cases, Indies will be allowed to send publicity stills to the media directly – but only under certain circumstances. Please note: If this results in the release of any images that do not comply with the BBC’s editorial guidelines for publicity pictures, the trial will be ended.
Until now, you have only been permitted to release publicity photos to the media if you have the written approval of both the BBC Executive Producer and BBC Pictures. From Sept 10th 2012 the BBC is trialling a new procedure for publicity stills. This will enable you to distribute your own pictures - but only if:
If there is a BBC publicist supporting your production please make sure the pictures you wish to release do not conflict with any planned exclusives or embargoes.
Executive Producers of Independent Production Companies are responsible for the compliance of any images sent out for their productions. Please do take the time to read the guidelines on picture compliance because compliance for publicity pictures is different to programme compliance.
Please do share this information with anyone involved in the creation and compliance of publicity stills in your company.
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