BBC Publicity update editorial approval process and requirements
This is a copy of an article first published on 6 September 2012.
The BBC is trialling changes to the Editorial Approval Process for Publicity Pictures and has updated its requirements and process for stills delivery. For the most part, publicity stills for Indie productions will continue to be managed by BBC Pictures and distributed to the media via www.BBCpictures.co.uk. In some cases, Indies may have extra pictures they wish to release; in a minority of cases, BBC Pictures will not be able to accept any stills (although iPlayer and bbc.co.uk will still need them). In those cases, Indies will be allowed to send publicity stills to the media directly – but only under certain circumstances. Please note: If this results in the release of any images that do not comply with the BBC’s editorial guidelines for publicity pictures, the trial will be ended.
The new process
Until now, you have only been permitted to release publicity photos to the media if you have the written approval of both the BBC Executive Producer and BBC Pictures. From Sept 10th 2012 the BBC is trialling a new procedure for publicity stills. This will enable you to distribute your own pictures - but only if:
- You send the BBC Executive Producer a PDF of the images you wish to release directly to the press with full caption information.
- The BBC Executive Producer confirms by email that they are happy for these stills to be released and that the images and captions are a factually accurate representation of the programme. All of these emails must be kept for auditing purposes.
- Indie PRs and picture publicists employed by independent production companies complete the ‘Editorial Essentials” course regularly run by the Head of Editorial Standards & Compliance for Marketing & Audiences/Communication, Chris Parker.
If there is a BBC publicist supporting your production please make sure the pictures you wish to release do not conflict with any planned exclusives or embargoes.
Executive Producers of Independent Production Companies are responsible for the compliance of any images sent out for their productions. Please do take the time to read the guidelines on picture compliance because compliance for publicity pictures is different to programme compliance.
- BBC Pictures' guide to publicity stills
- Editorial guidelines for picture publicity
- BBC Commissioning Publicity
Please do share this information with anyone involved in the creation and compliance of publicity stills in your company.
Latest news from BBC Commissioning
Tom’s previous commissioning credits include Trust Me, I’m a Doctor, An Hour to Save Your Life, Scrappers and the new BBC One Science strand The Truth About….
History and Business Commissioning Editor James Hayes has announced he will leave the Factual Commissioning team.
Martin Davidson has been announced as the new Head of Commissioning for TV Specialist Factual covering History, Science, Business and Religion across all BBC TV channels.
As part of the BBC's ongoing commitment to promoting staff and talent from BAME backgrounds six new Assistant Commissioners have been appointed across Television.
Search the site
Can't find what you need? Search here