Interactive TV from the BBC
The BBC creates two kinds of interactive TV service:
- Interactive TV Programmes - also known as 'enhanced TV' - services directly related to TV programmes and events.
- Interactive TV 24/7 - or permanent services - offering news, weather, sport, learning, programme info and more.
Interactive TV Programmes
These have moved on considerably since the BBC first began to deliver services.
In 2001 we offered viewers more choice (Wimbledon, Walking With Beasts). In 2002 we also offered participation (Antiques Road Show, Test The Nation). In 2003 we offered more communication - services like voting and messaging.
Over the last year the BBC has delivered 190 different interactive programme services. Services are available across all digital TV platforms, all BBC channels and all genres. They are being designed for all audiences: young or old, male or female and from every social sphere.
What we want
We are interested in interactive ideas for all programme genres across all BBC channels - nothing is ruled out.
We want proposals where interactivity:
- is a core component of the programme
- is closely integrated with new programme ideas
- is added to existing successful TV programmes
Proposals which address:
- participation
- dialogue
- innovation
- extending beyond transmission
- broadening the appeal of interactive TV
Ideas for:
- High impact events
- High profile cross channel events
More information
More information on Interactive TV Programmes (enhanced TV) commissioning is here. You can also find advice on what we know works and info about design guidelines and interactive TV formats.
More information on Interactive TV Programmes (enhanced TV) commissioning is here.
Your questions on interactive TV are answered here.
Page last updated 1 July 2009
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