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Entertainment on BBC Two

 marklinsey.jpgController: Mark Linsey

 

Overview

The Entertainment portfolio on BBC Two continues to work really well, ranging from panel shows to factual entertainment formats.

The channel has always welcomed adventurous, cutting-edge ideas and formats that become much-loved features of the TV landscape. Many of our shows are talent-led and passionate expertise can also be key to bringing an audience to new shows.
 

For online and Red Button content ideas for Entertainment please visit the service strategy page for BBC iPlayer, Red Button and programme pages.

Find out more about the overall BBC Two channel strategy.
 

The Audience

The challenge for entertainment on BBC Two is to continue to bring younger audiences (25 - 44 year olds) to the channel without alienating the older heartland.

Factual-based formats have achieved this in the past by providing immersive experiences with strong entertainment values (which attracts younger viewers) whilst being set in an world which gives older viewers (over 55s) 'permission to watch'.

Tonally, the BBC Two audience appreciates something that creates a conversation with them and includes them in new experiences as well as telling a compelling story with strong entertainment values. 

They also want content which prompts knowing smiles as well as laugh out loud moments.
 

Commissioning Slots

Factual Entertainment or pure Entertainment Formats that could work at 8pm or 9pm for 30 or 60 minute duration.
Tariff range: price targeted up to £200k per hour.
 

Where are the opportunities available?

Both opportunities exist in the WoCC in 2014/15 and 2015/16.

 

How should I submit my ideas and who should I pitch to?

All proposals should be submitted via e-Commissioning to the relevant genre Controller or Commissioner.

Find contacts in Entertainment commissioning.

 
Information reviewed 29 July 2014

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