Current Affairs on BBC Three shows how the genre can attract and engage younger audiences.
On BBC Three we are tightly aligned to the interests, cares and concerns of the Channel's main audience: 16–34 year olds.
The subjects tend to cluster more around issues personal to this audience - body image, lifestyle choices, becoming an adult - than they might around the more traditional subjects like Westminster and other national institutions. However, the scope of Current Affairs on BBC Three is wide-ranging: from the more gritty journey of Escape from the World's Most Dangerous Place to Is Football Racist? and So What If My Baby Is Born Like Me?
On BBC Three Women, Weddings, War and Me performed extremely well achieving the highest ever AI (Appreciation Index) for a factual show.
Britain's Gay Footballers is a good example of journalism relevant to the BBC Three audience that performed extremely well.
So What If My Baby Is Born Like Me?: Jono Lancaster's second film for the channel was a huge hit with the BBC Three audience and is a good example of how we can build talent. These successes demonstrate the true versatility of Current Affairs on the channel.
Any subject as long as it is relevant to the target audience. This audience has a different agenda for Current Affairs than older groups so the idea has to reflect their interests and always let them be the judge. Key to the genre on BBC Three are personal, subjective stories told from the perspective of the participant: they are never lectures or grumbles from older groups about the evils faced by young people.
Single narratives work well for the channel and casting is key, whether it be well-known talent or extraordinary characters from real life. The subject must sustain across the hour or series and 360 degree propositions are welcome as the channel has a strong Internet presence
There are opportunities in the WoCC in 14/15. Please note that a number of hours have a Regional quota attached.
If you would like to know more about Zai Bennett's BBC Three channel strategy, please visit the BBC Three page.
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