What we do...
We hope to inspire charities to share stories with listeners and viewersSally Flatman, Charity Appeals Advisor
In 2015 the BBC raised over £138 million pounds for charity through its broadcast appeals, both big and small. Lord Reith, the first Director General, instigated this work with charities in 1923. We broadcast the weekly BBC Radio 4 Appeal and monthly BBC One Lifeline Appeal for charities and we welcome applications here.
We hope to inspire charities to share stories with listeners and viewers.
Sound Seekers and National Eye Research Centre talk about how to engage other charities to share their Radio 4 Appeal
Fundraising on BBC TV and radio has raised £138 million in 2015
Michael Palin has been a great supporter of these appeals and written and presented several himself.
CALM discuss the Lifeline Appeal they had in January 2015 and how they used social media to create a bigger campaign.
Caron Bradshaw talks about her role as a voluntary member of the BBC Appeals Advisory Committee
If you've landed on this page because you have recently heard or read about the BBC's broadcast appeals, then welcome.
BBC audiences gave a whopping £107 million to all of our charities in 2014
We encourage charities to think about compelling stories to feature in their appeals. Focusing on a beneficiary is an effective way to communicate to the BBC audience that their support can make a life-changing difference. In July 2013 Afrikids had a Radio 4 appeal which was a great example of this.