What we do...
We hope to inspire charities to share stories with listeners and viewersSally Flatman, Charity Appeals Advisor
In 2013/14 the BBC raised over £85 million pounds for charity through its broadcast appeals, both big and small. Lord Reith, the first Director General, instigated this work with charities in 1923. We broadcast the weekly BBC Radio 4 Appeal and monthly BBC One Lifeline Appeal for charities and we welcome applications here.
We hope to inspire charities to share stories with listeners and viewers.
We encourage charities to think about compelling stories to feature in their appeals. Focusing on a beneficiary is an effective way to communicate to the BBC audience that their support can make a life-changing difference. In July 2013 Afrikids had a Radio 4 appeal which was a great example of this.
Sally Flatman, the Charity Appeals Advisor, introduces the new Charity Appeals site.
We've launched a new application form for charities applying for a Radio 4 and Lifeline appeal. Read more about it here.
The charity Cord had a Radio 4 Appeal in July 2012. They reflect on the impact it had.