Sensation!
Blazing white, with its clean-cut Art Deco profile, the building dominated this northern corner of Oxford Street.

Modernist carvings and sculptures by Eric Gill adorned its façade and foyer.

The best interior designers and decorators were commissioned for its studios and public spaces; its semi-circular Council Chamber glowed in pale Tasmanian oak; and the purpose-built Radio Theatre featured decorative friezes and a purpose-built organ.

BH was also a technological sensation for its time: 22 studios were built inside the building – more radio studios than had ever existed before in the UK; there was an advanced Control Room, so that transmission could never be lost; new-age air conditioning controlled and monitored the temperature inside the building; and artificial daylight was created for BH's interior rooms.

Overall, it was a unique building, designed to perform functions which had never been undertaken previously in the UK.