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Henry Conway on his style

How Conway experimented with the Sloane wardrobe

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Henry on Alexa Chung

How the TV presenter is making a new fashion statement on fashion

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Henry Conway on Sloane to hip hop

How the Sloane wardrobe has been adopted by rap and hip hop culture

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Alexandra Schulman on Luella Bartley

A take on the modern designer for British style

City Scenesters

Luella Bartley has long been obsessed with the idea of equestrianism, hunting and sloanes getting squiffy: not for no reason was her first collection of pussy-cat bow blouses and puffed-sleeve boy-cut shirts titled “Daddy, I Want a Pony”. Her designs, described by Bartley as “pony-club punk”, bring these themes into the realm of the modern city dweller. Putting a rock edge on the country classics, Bartley’s signature is combining these senses of British tradition with the 'wrong' reference, from customized graffiti-adorned riding boots to twisted Liberty-print tea frocks, fluoro cashmere cardigans to boxy bags adorned with all the trappings of the tack-box.

Bartley’s designs are part of a trend towards the introduction of the Country look to a cooler audience, with designers re-imagining and re-interpreting traditionally class-ridden garments for a wider public.

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