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The popularity of Granny Takes a Trip

John Pearse on how the shop became a pilgrimage for hippies

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John Pearse on shop decor

John describes Granny Takes a Trip boutique as "a psychedelic art project"

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Paul Smith on the appeal of Granny Takes a Trip

Why Granny's was different to Carnaby street and who it appealed to

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Salman Rushdie on uniqueness of Granny's

How Granny Takes A Trip was an acquired taste even in the sixties

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Salman Rushdie on Granny's customers

Recollections of the rock 'n' roll wearers of the day when he lived above the shop

Granny Takes A Trip

60s boutique Granny Takes a Trip was a brand of renegade tailoring that did exactly what it said on the tin. Taking the gaudy upholstery, lace and brightly patterned wall coverings that typified geriatric chic, designers twisted them into messed-up takes on the tailoring tradition. With journalist Nigel Waymouth, the shop was originally intended to sell Sheila Cohen's collection of antique clothes. However, the arrival of John Pearse from Savile Row was the final piece in their swirling style jigsaw.

The shop landed on pre-fashionable Kings Road and set up in a section known as 'Worlds End', which quickly became a whirlpool of debauchery and a stalwart of swinging London. One imagines their grannies wouldn't have approved at all.

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