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British Style Genius
Tailored :: the look


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James Sherwood on the new generation

How the eyes of the world returned to Savile Row and its new tailors

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James Sherwood on Richard James

On how James is making bespoke fashionable

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James Sherwood on Ozwald Boateng

How Boateng has brought the celebrity back to tailoring

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Ozwald Boateng on his early days

How the tailor first got into fashion and met Tommy Nutter

The New Generation of Modern Tailoring

Since the days of Henry Poole in the mid-1800s, the home of British tailoring has seen many subtle shifts in the character of its designers and clientele. The 1960s saw the likes of Nutters bring a modern flourish to the street, and three 'New Generation' designers are credited with keeping Savile Row ahead of the times:

  • Timothy Everest: A Tommy Nutter apprentice, Everest has become a leading light of the new bespoke movement, fusing impeccable craftsmanship with individualism.
  • Richard James: Bringing a rebellious streak to the heritage of suit making, James has become a pillar of the modern menswear establishment. His bold colour and innovative twists have proved irresistible to the rock n' roll elite.
  • Ozwald Boateng: Self-taught tailor Boateng was inspired and guided by Tommy Nutter and has carried on his mentor's legacy of introducing Savile Row to a new generation
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