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Video clip

Twiggy on BIBA

The model recalls spending her wages at the iconic store

Video clip

Barbara Hulanicki on famous customers

Cher, the Rolling Stones and Twiggy all used to go to BIBA

BIBA Lovers

At the height of its popularity in 1974, BIBA was attracting over a million customers a week. The BIBA look was personified by the superwaif model Twiggy, with her long legs, bright young face and doll-like eyes. Store founder Barbara Hulanicki described her customers as: “Postwar babies who had been deprived of nourishing protein in childhood and grew up into beautiful skinny people: a designer's dream.'

This was the first time fashion had been created for the younger market producing cutting-edge-yet-affordable couture. The eclectic BIBA shops began attracting A-list film and music stars including Cher, Mick Jagger, Yoko Ono, Brigitte Bardot and even Princess Anne.

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