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High Street :: the look


Video clip

Celia Birtwell on the changing fashions

Celia reminisces on the move from Sixties to bohemia

Spread The Love: The Hippy Effect

Although Mary Quant revolutionised teenage style with her daring and fun designs, by the late 60s people were ready for a new kind of fashion. They wanted to drop the stiffness and control of the Quant look with its sharp Vidal Sassoon haircut, and to break free of strict lines. This was where the bohemian look took over.

Built on a dreamy fantasy, the boho look grew in popularity with an altogether softer aesthetic. Ossie Clark and Celia Birtwell were at the centre of this transition with Ossie always hunting for new shapes, silhouettes and textures. Romantic gowns of gauzy chiffon dominated the duo's look, and Celia’s eye for combining more than one print on the same garment gave them a distinct edge. The boho chic vibe has remained a popular staple on the British high street, worn by fashion icons such as Kate Moss and Sienna Miller.

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