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High Street :: the look

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Jane Shepherdson on new talent

Jane explains Topshop's relationship with new designers

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Jane Shepherdson on reinventing Topshop

Jane remembers her ambitions when she joined the high street

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Jane Shepherdson on her vision

How Jane and her team represented a generation in British style

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Topshop and Jonathan Saunders

Jane Shepherdson on reviving Topshop with the young designer

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Topshop's Unique collection

Jane Shepherdson on the significance the collection had on the high street

The Changing Face of Topshop

It's thanks to the vision of ex-Topshop brand director Jane Shepherdson that the high street chain is the force it is today. When Jane left school to become an allocator at the then-unfashionable Topshop, she harboured an ambition to develop beautifully inspired and, most importantly, sought after collections.

After working her way up the rungs of the shopping giant, Shepherdson decided the best approach was to team up with the hottest young names in fashion. This led to successful collaborations with Zandra Rhodes, Jonathan Saunders, Christopher Kane and Emma Cooke. To add to this movement, a brave new Unique collection was also launched by Topshop’s own in-house designers and saw the high street exhibit at London Fashion Week for the first time. Instead of copying the catwalk they were now inventing it.

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