Sometimes, we all need a bit of extra help when it comes to decoding the language of brands.
The glossary will help you to understand the BBC brand portfolio. For the big picture, review the BBC Brand map.
Check the A-Z of brands below for full clarification on what they mean:
BBC public service brands
Brands that define all the services, media platforms and content delivered
by the BBC. They fall under the remit of the BBC as a public service organisation
and are funded by the licence fee. Examples: BBC One, BBC Radio 2, BBC
News, bbc.co.uk
BBC commercial brands
Brands that define consumer services, media platforms, content and/or
products delivered by separate BBC commercial businesses. They have been
established to supplement the BBC licence fee by generating extra revenue
to invest in BBC public services. Examples: BBC Worldwide, Good Food Magazine,
BBC Prime, Radio Times.
Channel brands
Brands that are defined by a mix of editorial content. They allow audiences to quickly access and identify what they want or need. Originally created for TV or radio, they can now be accessed through multiple platforms. Examples: BBC One, BBC Radio Two.
Content brands
A grouping of various brands defined by editorial
content. They are targeted at niche audiences and enjoy multi-platform
access. Examples: programmes such as EastEnders, initiatives such as Fat
Nation, events such as the BBC Proms and any written content on bbc.co.uk.
Event brands
A one-off or series of live events. Multi-platform access. Examples: BBC
Proms, One Big Weekend.
Genre brands
Brands that identify a category that allows audiences to quickly identify and access content they want or need. Multi-platform access. Examples: BBC News, BBC Sport.
Initiative brands
One-off or long term initiatives that expand the public service remit of the BBC - as a broadcaster and content provider. Initiative brands usually begin as programme brands, but once the programme season has finished, their efforts continue. Examples: The Big Read, Fat Nation.
Platform brands
Brands that define means by which audiences access BBC content. Examples:
bbc.co.uk, BBCi.
Programme brands
Brands that define a one-off show or series of shows. Multi-platform access. Examples: The Office, The Archers, The Apprentice.
Publishing brands
Publications usually based on BBC public service programmes, providing additional content and services to audiences. Examples: Good Food, Good Homes Magazines.
Service brands
Brands that define supplementary services outside the public service remit of the BBC - as a broadcaster and content provider. Examples: BBC Shop, BBC Costumes & Wigs.
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