The vast portfolio of BBC brands are mapped as vertical tiers. The resulting architecture clearly shows how value feeds upwards from the various BBC sub-brands to the master BBC brand. Without the BBC sub-brands, there would be no BBC.

Please note; The BBC brands names illustrated at the top level of this brand map are to give users a sense of what to expect in each section. These are by no means the full list of brands under each area.

Internal BBC divisions and initiatives - such as DV Solutions or Making It Happen - are not shown because they are not BBC brands. For a BBC product or service to be a brand, it must have an audience outside the BBC.

For further explanation, please review our Glossary.

If you work at the BBC and need guidance on how to represent internal BBC divisions and initiatives, please go the BBC intranet.