The BBC is here to entertain, inform and educate - to enrich people's lives. To do this we need to gauge who our diverse audiences are and more importantly, what makes them tick.

What is our purpose?
The BBC exists to deliver great content and services that inform, educate, entertain and connect

What is our mission?
To enrich people's lives

The BBC provides a wide range of distinctive programmes and services for everyone, free of commercial interests and political bias. They include television, radio (national and local) children's, educational, language and other services for key interest groups.

Audiences drive the positioning and delivery of all BBC brands. They are at the heart of everything we do. Each of our audience members has a unique relationship with the BBC. The breadth and diversity of the BBC's sub-brand portfolio is impressive; growing and changing on a daily basis. The BBC brand (or logo) is our badge of honour. It says to our audience that they can trust our content and can rest easy in the knowledge that anything that carries our logo will uphold he BBC core values of taste, decency and integrity.

To find out more about our audiences follow the links below.

The latest research on audiences

BBC annual report

BBC Channels