BBC Branding

BBC Branding

Use of a BBC logo

I am a contributor to a BBC programme and wish to use a BBC logo, programme logo or clip

  • Because of the BBC’s position as a publicly funded organisation it is not permissible for contributors to use BBC logos, clips or other BBC intellectual property to promote their participation. This means that you cannot, for example, use the BBC logo or a programme logo on promotional literature, product packaging, vehicle livery or your website, nor can you use, on your website or elsewhere, moving footage or stills of your appearance on a BBC programme.
  • A short, factually accurate statement such as “as seen on BBC Dragons’ Den” or “BBC Radio 1 album of the week” may be permissible provided that it is not used in any way to suggest that the BBC or the programme endorses or promotes you, your products or your services. If in doubt, please fill in the online request form including as much detail as possible about what you need.
  • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.
  • You are also entitled to link to our website (text hyperlink only), as long as you do not do so in a way which suggests BBC endorsement. You must not use a BBC logo or banner to link to our site.

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