Use of BBC Assets

  • We will need as much information as possible in order to consider your request. You will need to fill in an online request form and provide design concepts.
  • If we are able to grant permission to use or assets, is likely that we will require you to enter into a trademark license agreement with the BBC, which sets out what you are permitted to do (duration of use, territory, etc.)

How do you wish to use the assets?

  1. I am a member of BBC staff and wish to use a logo

    • Because of the BBC's position as a public service organisation, free from commercial and political interests, it is subject to strict regulation which requires that it does not appear to endorse third parties. Any use of BBC logos and assets by third parties must be considered in terms of compliance with Editorial and Fair Trading Guidelines and must be by BBC permission.
    • If an external contact of yours has asked you about using a BBC logo or other BBC assets please direct them to the branding site so they may make an appropriate application.
    • If you are employed by the BBC and want to use a BBC logo or other BBC assets in the course of your work or for any other reason, please fill in the online form supplying all requested information and Brand Guardianship team will respond to you.

     

    Fill in the request form
     

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  2. I am a supplier and wish to refer to the BBC in publicity or marketing material

    • Because of the BBC's position as a public service organisation, free from commercial and political interests, it is subject to strict regulation which requires that it does not appear to endorse third parties. For this reason BBC can only allow third-party marketing in certain limited circumstances and then only if the BBC retains editorial control of those elements which refer to it.
    • You must always seek our permission (as stated in your contract) before referring to your relationship with the BBC. Please contact your BBC representative in the first instance.
    • If you don’t know who your BBC contact is, please fill in the online request form, including as much detail as possible about what you need and your relationship with the BBC.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

    Fill in the request form
     

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  3. I am a contributor to a BBC programme and wish to use a BBC logo, programme logo or video clip

    • Because of the BBC’s position as a publicly funded organisation it is not permissible for contributors to use BBC logos, clips or other BBC intellectual property to promote their participation. This means that you cannot, for example, use the BBC logo or a programme logo on promotional literature, product packaging, vehicle livery or your website, nor can you use, on your website or elsewhere, moving footage or stills of your appearance on a BBC programme.
    • A short, factually accurate statement such as “as seen on BBC Dragons’ Den” or “BBC Radio 1 album of the week” may be permissible provided that it is not used in any way to suggest that the BBC or the programme endorses or promotes you, your products or your services. If in doubt, please fill in the online request form including as much detail as possible about what you need.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.
    • You are also entitled to link to our website (text hyperlink only), as long as you do not do so in a way which suggests BBC endorsement. You must not use a BBC logo or banner to link to our site.

     

    Fill in the request form
     

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  4. I am a TV/film/programme maker and wish to feature the BBC, BBC Branding, BBC talent or characters in a fictional context

    • Considerations for BBC News branding, footage, talent, or other assets. It is imperative that the BBC protects its reputation for impartiality in journalism. Therefore the use of BBC News assets in a fictional context is something to which we rarely consent. However, on occasion we may grant consent subject to the considerations listed below and provided that proposed context is in accordance to our Editorial Guidelines, which can be found on our website.
    • Approved requests for BBC assets may incur an administration charge. Access to BBC studios may incur a charge. Footage will be licensed at normal commercial rates by BBC Motion Gallery Ltd. For more information please go to the BBC Motion Gallery website.
    • For us to consider your request you must fill in the online request form including as much detail as possible about what you need.
    • When you fill in the form, you must also upload documents with the following information so that we can understand the context in which our assets would be used:

      • A synopsis of the programme/film
      • Script pages of the relevant scenes
      • A description of the proposed use, if this is not clear from the synopsis and script pages, including the prominence to be given to the material (e.g. full screen or background? audio on or off? with material from other broadcasters or on its own?)
      • An artwork mock-up, rough cut footage, animatic or storyboard which visualises how any requested BBC branding or graphics would be seen on screen
      • Broadcast or distribution details for the film/programme

     

    Fill in the request form
     

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  5. I am a TV/film/programme maker and wish to feature the BBC, BBC Branding, BBC talent or characters in a factual context

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  6. I am a member of the press and wish to use a BBC logo and/or images to report on the BBC or its programming

    • If you wish to acquire a BBC logo, please make request using the online request form below.

    I am a member of the press and wish to use images to report on the BBC or its programming

    • If you are staff member (ie picture editor, researcher or journalist) of a print or digital press media, based in the United Kingdom, Ireland or the Benelux.  Please go to BBC Pictures' free website service, www.bbcpictures.co.uk
    • Please read carefully the Terms and Conditions.  Registration eligibility is subject to terms and conditions and the BBC Pictures will reserve the right to provide only one login and password account for each publication/website and preference will be given to picture desks.
    • If you are not eligible to register we may still consider a request made using the online request form below. Please provide as much detail as possible about what you need.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.
    • If you wish to use images from old BBC programmes, then please visit www.bbcphotosales.co.uk. BBC copyright images can be licensed for editorial re-use across the media industry. This includes all programmes that have completed transmission and repeats.  Please note that charges apply to this service.
    • If you wish to use an image from a programme currently being broadcast in your country (other than UK, Ireland or the Benelux), then please contact the press office of the broadcaster. If they cannot help, then please contact internationalpictures@bbc.co.uk.

     

    Fill in the request form
     

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  7. I manage a website and and wish to link to the BBC website

    • We cannot permit you to use a BBC logo to link to our site (except under certain limited circumstances) as this could imply that the BBC endorses or is otherwise associated with the content of your site. Hypertext links to the BBC's website at bbc.co.uk may be permitted.
    • For the circumstances in which we may permit you to use a BBC logo to link to our site, see I am a technology provider and wish to use a BBC logo to signpost BBC channels or content on my platform/service/product or to link to the BBC website.
    • Please fill in the online request form, including as much detail as possible about your request.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

     

    Fill in the request form
     

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  8. I am a student or teacher and I wish to use a BBC logo or other material in a project

    • The Copyright, Designs and Patents Act 1988 permits certain limited uses of copyright material for non-commercial research and private study. Please refer to the Fair Dealing section of the Copyright to check that your proposed use of BBC assets falls within these limits.
    • If in doubt please fill in the online request form, including as much detail as possible about what you need.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

     

    Fill in the request form
     

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  9. I work for a charity and wish to use a BBC logo or other material in a fundraising campaign

    • The BBC Charter states that the BBC cannot support or endorse individual charities other than a small number of its own charities and those that it partners with. For further details of the BBC's charity appeals and the selection process, please go to BBC Charity Appeals.
    • Outside of those permtiited arrangements, the BBC does not allow any charities to use BBC assets to promote their charitable activity or fundraising.
    • If you have been selected for a broadcast charity appeal and wish to use a BBC logo to refer to the appeal on your website or mail-out, please fill in the online request form including as much detail as possible about what you need.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets. (use, territory, etc.)

    Fill in the request form
     

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  10. I am an author/publisher producing work for publication and wish to include a BBC logo or other material

    • The BBC will need to consider such a request in detail. If appropriate, you will need a short-term trademark licence to formalise the use of our assets. Please fill in the online request form providing as much detail as possible about the work, the references to the BBC and the publishing arrangements.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

     

    Fill in the request form
     

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  11. I am an independent production company commissioned by the BBC and wish to use a BBC logo on merchandise,books,DVDs, events etc.

    • If you are uncertain about which credit badge, clarifier or BBC commercial guidelines to use please refer to your BBC Commissioning contact.
    • For details on how to work with the BBC on commissions and using related trademarks please go to this page.
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  12. I am an independent Third Party Distributor or Publisher of BBC content, or content base on BBC intellectual property and whish to use a BBC logo on merchandise,books,DVDs, events etc.

    • If you are uncertain about which credit badge, clarifier or BBC commercial guidelines to use please refer to your BBC commercial contact or email Thomas.Guest@bbc.co.uk
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  13. I am a partner of the BBC on a particular project and wish to use a BBC logo

    • You should liaise with your BBC contact or partnership manager in the first instance.
    • If your usual contact has been unable to help, please fill in the online request form providing as much information as possible.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

     

    Fill in the request form
     

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  14. I am a conference organiser and wish to use a BBC logo to indicate BBC support

    • If the BBC is sponsoring or jointly organising the conference or in some other way formally supporting it, use of relevant BBC logos to inform attendees of this fact is permitted, on the terms of the BBC trademark licence.
    • If the BBC is contributing a speaker who is speaking in their official BBC capacity, then use of a relevant logo may be permitted next to the speaker’s name, but it is unlikely to be appropriate for you to use a BBC logo in general promotional material for the conference.
    • Please fill in the online request form providing the information requested, so that we can consider your request and, if acceptable, provide you with a licence for signature.

     

    Fill in the request form
     

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  15. I am a technology provider and wish to use a BBC logo to signpost BBC channels or content on my platform

    • These requests cover items such as remote controls, iPhone apps and other logo request for devices. Requests to use BBC logos in relation to such items are very time-consuming to consider and often involve input from a number of people throughout the BBC. As the BBC's resources to deal with such requests are limited, we must be able to satisfy ourselves that such commitment of resources is warranted. This will be determined according to objective criteria that the BBC has established, including:

      • Reach (ability to reach a significant number of users or a particular demograpic or hard-to-reach or underserved audiences)
      • Quality (ability to deliver BBC services in compliance with BBC guidelines)
      • Impact (is your service innovative or does it otherwise represent public value?)
      • Value (even if the above criteria are met, if the resource cost to the BBC is too high, we may not be able to permit your use)
    • Please fill in the online request form including as much detail as possible about what you need.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.
    • If you are granted approval you need to follow these additional partner guidelines.

     

    Fill in the request form
     

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  16. My company wishes to use a BBC logo or asset as part of an advertising or promotional campaign

    • Because of the way BBC is funded, it is strictly regulated and unable to participate in endorsement, product promotion and so on.
    • There may be a few limited exceptions where BBC services are available and BBC materials may be permitted to be used subject to strict terms and conditions.
    • Please fill in the online request form providing as much information as possible.
    • When you fill in the form, you must also upload a copy of the text or a visual of your design concept, if relevant, so that we can understand the context in which you are proposing to use our assets.

     

    Fill in the request form
     

    Hide
  17. I am a retailer and wish to use a BBC logo or programme information in point-of-sale material

    • Certain BBC programmes and BBC commercial products will contain editorial reviews of goods and services (including awards). The suppliers of goods or services that have been reviewed may wish to quote from the review either at the point of sale or in promotional material.
    • A short summary of a review with the relevant programme or magazine logo may be permitted, in some circumstances. Please fill in the online request form and we will let you know what is permissible in your case.

     

    Fill in the request form
     

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  18. I have another type of request

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