BBC Branding

BBC Branding

Welcome to BBC branding site

The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and as such must be used with care to protect the BBC's reputation and integrity.

Protecting our brand

As a public service broadcaster, the BBC is a content and service provider funded and owned by the British public, free from commercial and political interests. The BBC brand and other intellectual property assets represent and reflect the BBC's reputation for editorial integrity, impartiality, quality and creativity. Any use of our assets must be aligned to these values and follow the guidelines.

Can I use a BBC logo?

We receive a large number of requests from people and organisations that wish to use BBC assets (logos, copyright material and other intellectual property assets) for a wide range of purposes: for inclusion in films, for charity fundraising, for website links, for testimonials and corporate publicity, and to illustrate stories in newspapers and books, to name just a few.

We consider any requests to use our assets providing they are consistent with BBC's reputation and values.

Any use of BBC trade marks must be used with the BBC's prior written consent.

What is the nature of your request?

  • If you want to use a picture of a current or forthcoming BBC television or radio programme, please go to BBC Pictures
  • If you want a video clip, please go to BBC Motion Gallery
  • If you are an independent producer and need guidelines on how to brand TV programmes, please go to BBC Commissioning.
  • If you want to use any other BBC asset (including a BBC logo), please go to Use of BBC assets to fill in an online form.

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