About the ratings for 'Eat fewer prawns (and scrimp on the shrimp)'

All Bloom actions are rated on CO₂ reduction, popularity, easiness and cost. The methodology behind each rating is defined below, along with further rating information for 'Eat fewer prawns (and scrimp on the shrimp)'.

CO₂ reduction

The average emission reduction resulting from this action in the first 12 months, in kilograms or tonnes.

For this action:

CO₂ saving calculated per person if you cut down on eating prawns by 75%. For every kg of prawn you eat, 1.47kg of CO₂ are emitted.

Popularity

Number of registered Bloom users who have planted this action seed.

Easiness

How easy it is to complete the action, as rated by registered Bloom users.

Please note: during beta testing, this value has been editorially assigned. When enough users have rated an action, this will represent the average user rating

Cost

Average outlay required to initiate an action in £.

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