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On air: How successful was the 2010 World Cup?

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Ben Sutherland Ben Sutherland | 07:01 UK time, Saturday, 10 July 2010

When something goes smoothly, effectively and without a hitch, it is a boring story.

So it is to the immense credit of those in charge of the 2010 World Cup that we have heard almost nothing about the organisation.


Had things gone as wrong in South Africa as was predicted before the tournament - with stabbings and muggings interspersing matches in unfinished stadiums being played by teams unable to train - the chaos would have been in the headlines day after day after day. The football would have been reduced to a sideshow.

Effectively, the pre-tournament speculation was whether South Africa would let down the World Cup.

Now it's more a case of the World Cup letting down South Africa.

The epitaph of the 2010 tournament might well be "great tournament - shame about the football."

Fans have not, after all, needed the stab vests being flogged to them. A constant stream of dangerous substances has not flooded in through the country's airports.

Instead, the criticism of the tournament has been directed chiefly at the quality of the football, lack of dazzle from the big names, and absence of drama, and South Africa can hardly take responsibility for that.

When I spoke to South Africa's Matthew Booth before the tournament, he was critical of the way that his country had been presented in the foreign media, and I got the feeling he was not alone.

Huge credit must go to the South African authorities, police and the World Cup organisers, led by Danny Jordaan.

Jordaan now says the tournament has "rebranded" South Africa. He adds:

This World Cup has helped with an image makeover and a rebranding of the country and the capacity of the country. For every South African there is an immense sense of pride in the tournament. Their intense and emotional and passionate support for all teams has been an amazing feature

The vuvuzelas - love or hate them (and oh, so many people hate them), certainly made for a unique atmosphere. In years to come, adults who are children now will hear a blast of that famous drone and be instantly transported back to the summer of 2010.

There have been problems, of course, with traffic and theft, but it is not as if either of those are unknown outside of major tournaments.

The poor ticket sales, resulting in half-empty stadiums at some games, have been an issue, and something Fifa needs to address for Brazil 2014. Insisting that tickets could only be bought using the "official Fifa partner" is the sort of alienating corporate nonsense that infuriates fans who feel the soul of the game is being sold.

But overall, South Africa can be proud of what it has done. If only the football could have matched it.

Comments

  • Comment number 1.

    I just listened to the broadcast ' have your say' about the world cup and I am writing to complain and provide some much needed balance. This show was propaganda on behalf of the south african regime and FIFA. You need to look at the film 'Fahrenheit 2010' and look at the comparative data on housing,unemployment,public health,poverty,education,crime and the Hiv crisis in south africa to see what the issues are.For the majority black population living conditions are now substantially worse than under apartheid. This shocking situation is compounded by catastrophic levels of corruption.Should $6 bn have been spent on this tournament by a government that still isn't providing even the most basic infrastructure to it's people 20 years after the end of apartheid ? This type of broadcasting is incompetent and irresponsible. Grow up.

  • Comment number 2.

    Its been poor quality overall-poor games, poor players apart from one or 2-and the so called great players forgot to put on their boots. For Africa it been great but the rest forget it!

  • Comment number 3.

    thousands of unsold tickets ?
    people not able to get to the games on because of lack of transportation
    I think FIFA spent a long time hushing things up

  • Comment number 4.

    Ben~

    Yes, in a way the World Cup in South Africa was a complete success ! But there some problems that occurred:

    *Referees--That made some wrong decisions
    *The extra sounds of the vuvulas (sorry for spelling)

    --Dennis Junior--

  • Comment number 5.

    The games have been unexciting generally - and as an England fan it was particularly dire although in hindsight they shocked no-one by performing dreadfully yet again and letting all their fans down.
    I know it's finished now but just say these country team names out loud: The USA, Algeria, Slovenia. Say them a few times. This is like Manchester Utd or Chelsea playing non-league opposition.
    Both the BBC and ITV had obviously been given the directive not to "talk England down" and they had to present a wholly unrepresentative view of the England games until we were finally destroyed by an average German side and then the truths came out.
    Why didn't any of the presenters says: "Is it only me, or haven't we just seen England draw 0-0 against Algeria?"
    Finally, there's a bloke in Hyde Park who does his performance art by putting white make-up on his face and standing completely still and doing nothing for up to 4 hours at a time. Perhaps this is a record Wayne Rooney was trying to beat in South Africa.

  • Comment number 6.

    Theatre is a spectacle no greater than this one. It seems Russia is quite the FASHION! As Nelson steps onto the podium what does he know that we don't, perhaps a 2-2 result in honour of a certain Geert Wilders who can't add up what 2+2 actually equals. Fashion is the order of the moment, Take note its time to fashion a grand final!!!!

  • Comment number 7.

    Oh, please people, stop the whining.

    This world cup had some of the most exiting games of any recent World cup. I don't know what you guys are talking about!

    The Germany vs Argentina game was awesome and so was the Germany vs. England game (drama, drama, drama). The other awesome games were the Holland vs Uruguay game, the Uruguay vs. Germany game, the Uruguay vs. Ghana game (awesome drama) the Denmark vs Cameroon game. The U.S. vs. England (great tension, great drama) The U.S. vs. Slovenia game. (couldn't ask for a better finish) The U.S. vs Algeria game. (so much late minute drama) The Brazil vs. North Korea game, the Brazil vs Holland game, the South Africa vs. France game,the Mexico vs. Argentina game, the Brazil vs. Ivory Coast game (great goals with so much that happened there).

    Other than the 2002 world cup this world cup had the most exiting, exhilarating games than any other recent world cup. It was much better than Italy 90, U.S. 94, France 98 or Germany 2006. If you don't agree with me then you either are a cynic or you must see through a mental blocking filter cause I just saw a great celebration of football.

    Now I must admit the players that were expected to shine like the Rooneys, the Ronaldos, the Messies and the Kakas did not shine but there were other stars like the Mullers, the Ozils, the Inuestas, the Villas and the Forlans who did a wonderful job.

    The scenes were amazing, the Vuvuzela is now a world icon and much celebrated throughout the all world, the South African people were warm, welcoming and created the most amazing friendly and party like atmosphere.

    Now please cut the whining, but then again maybe that is part of who you are. Maybe it must be the weather.

  • Comment number 8.

    "t has unsafe roads, congested airports, overpopulated cities, old and outdated stadiums, high crime rates and a questionable record in government transparency..." (from http://news.bbc.co.uk/sport2/hi/football/world_cup_2010/8807858.stm, about Brazil 2014) - sounds like a broken record, and is exactly the same thing that was said about South Africa. European writers really should give us all a big break - non-European countries CAN organise a successful World Cup. Just let the Brazilians do their thing!

  • Comment number 9.

    Cant wait for Brazil in 4 years. The matches should have a better atmosphere, be all in the evening so we can watch all the match and most importantly of all have a decent football so we will have more goals and the best players in the world can score some wonder goals.

    Apart from tevez's strike and the 1st half of Holland v Uruguay, there's nothing too memorable from this World Cup. That being said the right team won.

    p.s. Can the bbc sign up Paul the psychic german octopus, he's cheaper and funnier than Lineker, feed him as many muscle's as you can and he'll only cost you sick squid!

  • Comment number 10.

    Vuvuzelas, Jabulani, Paul - The Octopus, Referees, Spain, Holland, Shakira and Nelson Mandela, Germany, Uruguay ... I started missing all of this atmosphere from South Africa. In my modest opinion this South Africa World Cup was the best out of the last 5 ones I´ve seen. And this is the challenge for Brazil, make it better or at least similar in those positive aspects. I am against the use of technology to back referees decisions up. I´d rather have 2 plus linesman behind the goalkeeper line. Surely England would beat Germany in that game...
    But as an engineer I am concerned about the way authorities are running the brazilian project for the next world cup. Leave the project delayed in order to hurry up in the last months before the World Cup starts is an intentional way authorities and constructors currently use to approve urgent investment and thus make money.
    Challenges are ahead of us. God, proctect us from the traps!

    Marcos
    São Paulo-SP
    Brazil

  • Comment number 11.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 12.

    I'm sure the 4-yearly World Cup - just like any New-Years-Day Celebrations around the World WAS successful - if you like football that is! But honestly, as I've said before I can't wait for Intergalactic Travel - hope it gets here before the next World Cup! TV has had non-stop football for the last four years, that even my Dad has started complaining about it! Nearly EVERY news Forum has pages and pages of topics about the World Cup and practically EVERY TOPIC on WHYS is about it! How mind-Numbingly inconsiderate that there are no other current topics to talk about! There is just so much overkill now that regardless of whether it was good or not, it is now incredibly Boring! (and that was even before we 'lost'!)
    Success? The only real success was that there was NO VIOLENCE! Apart from that, it was No different from any other 'WC' with its multiple mistakes and continuous thugery from the players... And sure, Africa should be proud! Just like any Olympics, they made a lot of money putting on a first-rate show but when everyone goes home they'll have all these empty stadiums they spent millions on instead of feeding their starving, so not sure if all the hype is realistically placed! Was looking forward to a sports-free winter but doubtless we'll have cricket and even more football throughout 'the-season-to-be-jolly' ! :o(

  • Comment number 13.

    how can u be against the use of technology to help referees when there are UFO-like goals (lampard) that escaped the vigilance of those paid to validate these goals just because their sights were stretched to the limit? & for that matter didn't see no goal. sepp blatter's apologies or goal line technology?

  • Comment number 14.

    S.A 2010 new sherrief in town not biznez as usual.

 

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