Re-imagineering news from Africa
- 4 May 06, 02:20 PM
We're into big idea territory with a live satellite link-up with Jeffrey Sachs, director of the Earth Institute, in New York.
After some hiccups in getting the connection up and running, Sachs laid out his vision - ending extreme poverty, which he believes we can do by 2025.
To do this, he is talking about giving villages in Africa the tools to help farmers. This can be as simple as providing fertilisers. With a little bit of help, he said, you can triple food production, tackle malaria and provide clean drinking water.
And the role of the media? To tell people that they should care about what is happening in places far from home.
"Africa's fate is our own," said Sachs.
But there is also an image problem as far as Africa is concerned. How often is news from Africa about famine, wars and corruption.
Sachs took the media to task for reporting on problems but not on the solutions. This strikes at the heart of the traditional definition of news.
Is something news only when things go wrong or is there room for positive news out of places like Africa?