Putting the we back into media
- 5 May 06, 10:26 AM
One overwhelming issue that emerged out of the We Media event was the continuing divide between the mainstream media and the blogging community.
The two are talking to each other, but all too often this conversation descends into a war of words. Both sides have a tendency to adopt a defensive position when challenged, and this in turn leads to a dialogue of the deaf.
This sort of approach leads nowhere.
This is not about blaming big media or the bloggers. This is a plea for the two sides to be more open to each other, to look at what they can learn from each other and to find ways of working together.
It there is one thing we can learn from this week's conference is that the stress has to be on the "we" rather than on "media".
The world is changing and as we head in a participatory future, everyone involved in the media has to be open to sharing knowledge and experience.
In a period of uncertainty and rapid change, those who succeed may be the ones who find ways of tapping into the wisdom of the crowd.
Now that the We Media conference has come and gone, I am signing off. This blog was set up to provide an insight into the debates, arguments and ideas coming out of the two-day forum and I hope it has fulfilled that task.
Thank you to all the people who contributed to the debate with their comments. Many delegates at the conference were reading the blog so some of these ideas will have filtered back to them.