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Do detox products work?

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Zoe Behagg - web producer | 18:39 UK time, Monday, 6 April 2009

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It's amazing the lengths some people will go to, thinking that they can cleanse their bodies of all the bad stuff in them. When we spoke to members of the public they told us about various ways they 'detox', including one lady who drank a combination of maple syrup and Cayenne pepper and another person who drank a mixture of fine clay with water. It's no wonder detox is such big business.

The stores are full of products claiming they'll get rid of all those nasty toxins. We looked at several products available on the UK high street that claim to be able to help your body out, with one even saying it could do it in 24 hours. We wanted to find out whether this is modern science giving nature a helping hand, or whether it's a load of codswallop.

Anita Rani decided to try Gillian McKeith's 24 Hour Detox Plan costing £19.53 from Boots. It's supposed to help you look good and feel great every day. However, Anita couldn't finish taking the product because she started to feel unwell.

Next Anita tried Crystal Spring Detoxology footpads which are sold in Holland & Barrett for £25. They claim to use special crystals to draw out toxins in sweat from people's feet. The idea is that you place the patches on your foot leaving them there overnight and when you wake up you remove the pad and with it, the toxins it has drawn out. Sure enough when Anita woke up she found that the patches had a brown residue on them.

A waste of time?
The first detox product Anita tried had her running to the loo, and the second one seemed to suck brown goo off her foot, which is maybe what they're supposed to do, but they didn't make Anita feel any better. Are they a waste of time, and a waste of people's money?

We bought a range of detox products, and wrote to the makers of each asking them to send us proof, to back up the claims they make on the packet. We then showed their products and the evidence to a panel of experts, including Ben Goldacre, a medical doctor and writer; Tom Wells, a chemist and a member of the Voice of Young Science Network and Lucy Jones, a Registered Dietician, and member of the British Dietetic Association.

They're all rather sceptical of this stuff. So how will they explain the results Anita had with the products she tried?

First up Anita showed them the Gillian Mckeith 24 Hour Detox Plan. Lucy explained: "It's mainly based on foods, and it's foods with a particular interest in some sort of laxative or diuretic effect, so it's going to make you go to the toilet." Lucy went on to say: "The ingredients in the product won't do you any long-lasting damage. Nothing's toxic in them."

Ben Goldacre reckoned that: "The most toxic ingredient in this is the promise that you can do something meaningful for your health in just 24 hours, and I think that's quite misleading."

The experts weren't convinced
Next Anita showed the experts the footpad she'd been wearing and asked them to explain the brown sludge that had appeared on it. Ben explained this quite simply by opening an unused footpad and pouring water on it. The patch changed colour because the water was reacting with the footpad's ingredients to create the brown colour. We showed the experts four further 'detox' products; Holland & Barrett's Bio Cleanse, Boots 5-day detox plan, Garnier's Detoxifying exfoliation wash and the Well Woman inner cleanse detox support. They were not convinced by the claims of any of them.

Lucy explained that we can "get everything we need and more, from eating healthily, exercising regularly, drinking lots of water, and getting enough sleep." Ben followed this up saying "the tragedy is, you can't make money out of giving advice like that. On the media all you see is magic pills, and detoxes, because nobody is trying to sell just sensible lifestyle advice."

This gave us an idea, we decided to create our own product, based on proper science our experts do believe in. We came up with the 'Lifestyle For You Plan', a stylish looking box with information that could help you lead a better and healthier life. In the box we put three vital things that will help you on your way to living a healthy life. The first thing that went in was essential for vitamins, and minerals - an apple. The second thing we put in our box was a wrist band for dermal excretion, or to put it another way - a sweat band, because there's no getting around the fact that people need to exercise. Finally the third thing we popped in there was our calibrated girthometer - in other words a measuring tape, because having a big belly is no good for anybody.

We hit the streets and tried to see what the public thought about the detox products and our very own 'Lifestyle For You Plan', while our panel of experts listened in to what was being said. Interestingly, most people we spoke to were interested in our Lifestyle box. It shows that when a healthy lifestyle is marketed like a detox product, in a box with fancy claims, people are interested.

The main claim for these pads, pills and potions is that they'll rid your body of the things it doesn't need. But when there's so little evidence some of these actually work, the only thing you're really getting rid of is your cash.

All the companies we contacted responded as follows:

Duchy Herbal Detox Tincture
"Duchy Herbals Detox Tincture is traded as a food supplement and in accordance with the relevant sections of both UK and European legislation.

"Duchy Herbals Detox Tincture is based on evidence published in the most authoritative publications on herbal products. There's no 'quackery', no 'make believe' and no 'superstition' in any of the Duchy Originals herbal tinctures.

"Duchy Herbals Detox Tincture responds to a recognised consumer demand and we're pleased that sales have so far exceeded our sales forecasts."

L'Oreal
"Anti-Dullness Foaming Gel detoxifies the skin's surface by removing impurities such as dirt and grime that accumulate over the course of the day.

"All Garnier products undergo rigorous testing and evaluation to ensure that our claims are accurate and noticeable by our consumers."

Gillian McKeith 24 Hour Detox Plan
"McKeith Research Ltd stands by the efficacy of the product, and because of this, we offer a full refund guarantee if a consumer isn't satisfied."

Holland & Barrett's Bio Cleanse
"The body naturally processes toxins through the liver, kidneys, and lower intestines. These organs take in toxins and either convert them to a usable form or push them out of the body, so that they cannot damage other, more delicate organs. People who lead healthy, active lifestyles probably don't need to take extra steps to remove the toxins from their bodies. However, if people eat a high fat, high sugar diet, consume caffeine, alcohol, cigarettes, are exposed to pollution, or suffer from endogenous toxins, they may have a high amount of toxins within their body and therefore a product such as Biocleanse may help facilitate the process by:


  • Helping prevent constipation by increasing fibre, which is the main reason that toxins accumulate in the body.

  • Helping improve kidney function.

  • Helping increase the flow of bile thereby helping improve a sluggish liver.

  • Providing nutrients that are proven to bind with toxins and remove them from the body.

"We provide a supplement that helps to optimise the functions of the organs such as the liver and the gut, thereby improving the natural cleansing capabilities of the body, but as with all our products, it should be taken as part of a healthy, balanced diet."

Boots: the 5 day Detox Plan
"The word 'detox' is a popular, commonly used phrase, recognised by customers as a short-term action plan to kick start a healthier lifestyle. The Boots Detox plans are designed to support the body's natural detoxing processes by providing the supporting nutrients the body needs to detox naturally. A key nutrient required to support the body's natural detoxing process is selenium. Government statistics show that, on average, we do not get enough selenium from our daily diets and therefore supplementation is recommended. The Boots Detox Plans help people to commit to changing their eating habits by encouraging sensible eating through the guidance on pack, advising people to drink plenty of water and providing important antioxidant nutrients to supplement the diet."

Vitabiotics Wellwoman Inner Cleanse
"Our position has always been that achieving a healthy diet should be the priority and starting point. Our packaging states: "Food supplements must not replace a balanced diet or healthy lifestyle." Additionally, there's a considerable amount of research available that indicates that specific nutrients may help to further assist the body's own complex systems that are involved in the cleansing process.

"Supplements are recommended because it's not always possible to obtain sufficient levels of nutrients required for optimal health through diet alone. The body does have powerful systems in place to cleanse itself, namely the liver, skin, lungs, kidneys and the colon, all of which play important roles in the detoxification process, and are able to function without supplementation. However, we would also put forward the view that these systems function at their best in the presence of adequate nutrition and supplementation may serve a useful role in those individual who are failing to achieve the RNI intake levels every day. Inner Cleanse is a sensibly balanced, moderate level multivitamin and mineral formulation intended as a 'nutritional safeguard' for those people wishing to help ensure their vitamin and mineral intakes whilst cutting out unhealthy items to cleanse their systems. There is no indication that the product alone will cleanse the body."

Crystal Spring Detoxology Footpads
"In our instruction leaflet we agree that the body is capable of detoxing itself, just as it's capable of warding off a common cold, and numerous other ailments, obviously it doesn't always work as it should or we wouldn't need chemist shops full of products to relieve cold symptoms or other medications. We state that the herbs in the patches are a light greeny/brown colour, which if you put water on them, is the colour the pads will go, but if you actually use a pad on your foot overnight you will find they vary in colour from black to a brown colour. Different people get a different effect but all footpads look different when used as opposed to just having water poured on them."

Comments

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  • 1. At 7:53pm on 06 Apr 2009, Sasso_Palmieri wrote:

    I seem to remember 'The Truth About Food' expunged the myth of the detox product. Still, a fool and his (or her) money...

    Kudos to Anita for suffering the effects. Even greater kudos for the 'Vote for Pedro' t-shirt - will all my wildest dreams come true?

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  • 2. At 8:00pm on 06 Apr 2009, respectedOscarN wrote:

    A waste of time - Yes. The study was, you couldn't even complete the experiment your work is the experiment. It was a totally worthless piece of journalism. Watchdog you should be ashamed that you broadcast this and support it, there should be a watchdog on you.

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  • 3. At 8:14pm on 06 Apr 2009, StEnoch wrote:

    Come on, Watchdog. Let's see some real investigative journalism. Go and challenge the makers of these detox products to name any of the toxins that are removed and then ask for proof that it happens!

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  • 4. At 12:37pm on 07 Apr 2009, Sallylaird wrote:

    In response to the comment by StEnoch, Crystal Spring did provide evidence, which Watch Dog chose to ignore. We requested that they had a balanced panel of experts, not just picked people known to be strongly against detoxing products, which they ignored. We gave them a link to the Alliance for Natural Health website which has Doctors writing that Detoxing works, but they chose to ignore that too, prefering a biased and poorly researched programme.
    The reporter tried our detoxing footpad out for one night and had to agree that she did get a dark sticky mess on the pad, she later stated that she didn't feel any better. The box contains 14 footpads and is for use over a two week period, therefore a one night trial is meaningless in terms of whether she feels better or not. We are very disapointed, not because they did not agree with our product but because the reporting and standard of the programme was so poor and for what purpose?

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  • 5. At 1:46pm on 07 Apr 2009, Rockstar_ashes wrote:

    I have always considered that Watchdog provided a useful service as the consumers champion highlighting unfair and sharp business actices however it would seem of recent weeks they have been running out of genuine consumer issues and have therefore been drilling for dirt where there is none to source.

    Last night's "investigatory" piece on detox products set out with the sole agenda of claiming they were all a waste of time based on little
    or no scientific evidence - an argument that could be equally applied to religions or the concept of "does God exist" however I am sure Watchdog would not investigate this whilst interviewing three
    scientists... (Or maybe that's next week?). In both examples I feel the general public are more than capable of making a personal decision.

    I personally have tried a number of natural products including the market leading Crystal Spring Detox foot pads as featured on Watchdog and I found I slept a lot better over the 14 day course. In conclusion

    I feel that nobody is forced to purchase these products against their will and they meet the needs of the consumer like myself who wishes to try something different.

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  • 6. At 1:59pm on 07 Apr 2009, rebmarb74 wrote:

    I totally agree with Sallylaird that this slot was not up to the standard expected from Watchdog and the panel was very much biased against the idea of detoxification.
    Ben Goldacre is very anti alternative medicine, Young Science network only believe in evidence-based medicine based on the gold standard of testing for dugs, and any member of the British Dietetic Association believes nutritionists are a waste of space.
    We are all bombarded with toxins from the environment, pesticides and herbicides in our food, and chemicals from skincare products. The liver becomes overloaded, and places this toxins all over the body.The Pesticide Action Network has tested many people, and there can be up to seventy five different chemicals in the body. The quick fix is not the answer as it takes time to remove these toxins from the body.
    One of the easiest ways of helping the liver to detoxify is to use milk thistle, either as a capsule or in a tea over a period of time.
    It is interesting that Anita didn't feel well while taking the 24 hour Detox. This shows that the body was eliminating the rubbish she has accumulated (one can also get headaches) and, like most people she stopped, instaed of carrying on. I would have assumed that the dietician would have picked up on that, rather that decrying all the products.

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  • 7. At 2:14pm on 07 Apr 2009, orgpete wrote:

    I was a bit disappointed in your watchdog program last night. Having used Footpads in the past effectively, I thought your program was very biased as the presenter only used the pad for one night, which could hardly be expected to show results. Also the "box" that she suggested. Can you eat any thing other than Apples? and for how long can you maintain this diet? Peter Knight

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  • 8. At 09:52am on 08 Apr 2009, OscarWatch wrote:

    More like cheap sensational journalism than unbiased critical analysis. Case not proved I think!

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  • 9. At 11:53pm on 08 Apr 2009, respectedOscarN wrote:

    Do you think that they should re-run this next week with the evidence, non-bias panel and actually doing the full trial and using these products effectively?

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  • 10. At 12:30pm on 09 Apr 2009, judith693 wrote:

    What biased reporting on detoxing. There was no mention of the positive effects of detoxing. There are two sides to every story but you seem to have forgotton this.

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  • 11. At 4:50pm on 09 Apr 2009, StEnoch wrote:

    In response to comment 4, may I ask Crystal Spring to now provide their evidence here?

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  • 12. At 12:10pm on 10 Apr 2009, Sallylaird wrote:

    We sent them tests which demonstrated the lowering of heavy metals in hair analysis with consisitent use of the footpads and also a test demonstrating the lowering of LDL cholesterol and triglycerides. Also their experts disputed that sweat had toxins and we sent them US research that found that sweat collected on a cellulose pad was a more effective way of testing for drug and alcohol use than urine. If you email me through our website I will be happy to send you the evidence and also to forward you emails from Watchdog and our replies. There is not room here.
    The BBC’s own Editorial Guidelines state “we should not automatically assume that academics and journalists from other organisations are impartial and make it clear to our audience when contributors are associated with a particular viewpoint”. The Watchdogs experts have all publically stated their stand against detoxing on their websites and are active in the press in trying to prevent detoxing products being sold in the high street. This was not made clear on the programme and if the BBC replay the report today they will be doing so in breach of their own code of conduct. Lets see if it is on.

    [Note from Watchdog: It is not the case that Watchdog ignored the evidence from Crystal Spring. In fact the material they sent us was shown to a number of scientists and doctors, all of who came from a variety of sources and perspectives. A total of eight experts were asked to comment on the claims made for the footpads, and none was convinced there was any proper scientific evidence they can do what they say they can. In particular, they did not consider that the dark sticky mess referred to here is evidence of anything more than sweat - and not one of them believed it was proof of toxins being removed from the body. In the absence of any such evidence, there was little point in Anita continuing to use the pads. The purpose of the piece was very clear - to consider if there is evidence that expensive detox products sold on the high street are worth the money. The view of the experts we consulted was that there is not. The manufacturers of all the products included in the film were asked if they could back their claims and, like the others, Crystal Spring were unable to do so. We do not dispute that some users may experience a placebo effect but our item was based firmly on scientific proof - or the lack of it. Best regards, web team]

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  • 13. At 7:14pm on 10 Apr 2009, respectedOscarN wrote:

    I love how Watchdog have not allowed my comment to be shown which requested that they actually do it properly. I'll be surprised if they allow this! (referring to comment 9)

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  • 14. At 2:55pm on 18 Apr 2009, HelsM1 wrote:

    The problem with our society is that we all want a quick fix so if a product doesn't show some immediate results we don't give it any credibility. Instead we prefer to fill ourselves full of medical drugs which slowly poison our bodies but quickly relieve the symptoms. Most of us have abused our bodies for years and yet we want and expect a product to undo that damage in a day or two. So a drug which takes away the symptoms seems like the perfect answer. We are so brainwashed by the drug companies and the medical profession that we believe only they have the answer. And of course you can get a medical prescription for far less money than most alternative products so of course we like them more. However, the fact that more and more people are turning to alternative medicine indicates to me that they are disillusioned with the orthodox profession. Hardly surprising really. I am surprised at the BBC for not offering a more balanced view.

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  • 15. At 8:03pm on 20 Apr 2009, Sallylaird wrote:

    This comment was removed because the moderators found it broke the House Rules.

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