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In just ten years, Amazon has become one of the most trusted names in shopping. It has a reputation for being cheap, convenient and, usually, reliable. But the company has branched out, and unless it's careful, it could lose its hard-won reputation. Watchdog reveals the biggest - and perhaps most respected - name in online shopping is selling goods that are counterfeit, dangerous, and even banned in the UK.
Watchdog researchers used the Amazon website to purchase CS gas and pepper spray - both of which are illegal to buy, sell or carry in the UK. But on Amazon, they can be bought for as little as £1.70.
The team also found that some of the items advertised on the site's 'Marketplace' section - which accounts for a third of its sales, according to Amazon - were non-existent, and advertised fraudulently by third-party sellers to obtain cash.
Amazon's Marketplace allows anyone from around the globe to advertise goods for sale alongside Amazon's own stock. Clicking on 'Used and New' takes you to the Marketplace section of the company's website. Goods advertised here are for sale by third parties, but still appear under the Amazon banner. Indeed, Amazon takes a cut from every purchase.
Trading Standards officer Paul Miloseski-Reid was shocked that the CS gas and pepper spray - sent from a seller in Germany - were so easily available on Amazon.
"We're talking about something that's officially classed as an offensive weapon. It's not a grey area, it's black and white. The law says you cannot possess these items in the UK. Certainly for things that are clearly illegal there should be systems in place to stop them even getting on the site."
Amazon even sent Watchdog its usual email saying that the CS gas and pepper spray had been dispatched.
We began our investigation into Amazon Marketplace after hearing from viewers who had been ripped off while shopping there.
Rupert Joel replied to an ad for a 40-inch Sony Bravia flatscreen TV. It was advertised for sale by a third party seller and was priced around half what it would cost from Amazon's own stock.
Rupert says: "I emailed the seller and said, why is this so cheap? He replied straight away and said it was ex-demo, boxed with a 30-day guarantee, and a 12-month guarantee as well. I had no reason to doubt it because it was all on the Amazon website."
Rupert got an email that appeared to be from Amazon instructing him how to pay by MoneyGram.
Rupert contacted the seller to question why he couldn't pay through the site and was told that Amazon's payment system was not working. Rupert agreed to use MoneyGram and paid the money, but it turned out the email was a fake, and he'd been scammed out of £300. When he complained to Amazon, it said it was nothing to do with them - even though the scam was done through its site.
Eloise Burke told Watchdog she bought some hair straighteners from a seller on Amazon Marketplace. Six months later they broke, so she returned them to the manufacturer. She was horrified when they told her that her straighteners were counterfeit. And when she took it up with Amazon, it told her as she was now outside the Marketplace's 90-day return policy, there was nothing they could do.
She says: "They haven't vetted their sellers properly, and they haven't realised that their marketplace is selling fake items to people who trust the Amazon name".
Two years ago, Watchdog revealed that fake goods were being sold on another major shopping site, eBay. But an online security expert told us that Amazon has less protection.
Max Vetter, from the Counterfeiting Intelligence Bureau, says: "The systems that Amazon has in place at the moment to stop counterfeit goods on their site are woefully inadequate. Compared with eBay, Amazon doesn't seem to have any system in place that could quickly remove counterfeit goods from its sites".
A recent survey claimed that Amazon - who last week launched a new music download service - is likely to be used by around 70 per cent of shoppers this Christmas.
In the past, Amazon has compared the Marketplace to a shopping mall - it provides the framework for other people and businesses to sell its goods, but it is not responsible in any way for the individual sellers, or what they sell.
Fake, dangerous, and illegal goods have no place in UK stores, on the high street, or online. Marketplace has the Amazon name on it, which makes it Amazon's responsibility. It's about to have one of its busiest Christmases ever, it's just a shame it seems to have no idea what it's actually selling.
Brian McBride, managing director at Amazon.co.uk, came into the Watchdog studio to speak with about selling counterfeit and dangerous goods on the internet. You can watch Nicky Campbell interview him in the video clip at the top of this page.
Watchdog update Monday 22 December 2008
Earlier in December we exposed a serious problem with Amazon.co.uk. Some of the sellers on its Marketplace were advertising fake and even dangerous goods. We bought CS gas and pepper spray.
It's a problem Amazon has now addressed. Since then we've seen no adverts for any of the products we'd been able to buy.
