They really, really want us to get fit!
I see the Wrexham and Flintshire Walking the Way to Health project has been awarded more than £400,000 in Lottery cash to get people out of their chairs and out and about, according to www.wrexham.gov.uk.
Meanwhile, Denbighshire Council are going their own way with a series of new trails being launched next week designed to help you do 30 minutes of exercise.
I guess the idea behind this is that a fitter, healthier nation puts less pressure on the health services etc. What do you reckon?