Bookies slash odds on Toy Horses before Mercury

Friday 1 July 2011, 09:14

James McLaren James McLaren

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Although the shortlist for the Mercury Music Prize isn't announced until Tuesday 19 July, one Welsh band has seen themselves shoot up the list of bookmakers' favourites.

Toy Horses

Toy Horses

Toy Horses - a Radio Wales favourite (watch them performing No One's Ever Gonna Leave You) - have seen their odds come down from 40/1 to 25/1 within the last week.

The step-father/step-son duo of Tom Williams and Adam Franklin have joined the likes of Jessie J and Hurts on 25/1 with their self-titled album, with Ladbrokes, and they're ahead of major names such as Radiohead, Elbow and The Vaccines. Wales also has BBC Wales Music's new bloggers The Joy Formidable at 50/1 for their album The Big Roar.

Tom Williams told us: "It's not very often that you're listed as an 'odd', so we've both put a tenner on!

"We were pretty amazed when the original demos managed to snake their way into people's headphones so for the album to do the same is incredible. We haven't had a major label marketing campaign behind us and have had to rely a lot on word-of-mouth so to see our name surrounded by such huge acts feels great.

"There's a world of difference between being tipped and actually being nominated but all we can hope is that the odds are pointing towards something."

Alex Donohue of Ladbrokes said: "With so many bands on the shortlist there is often a chance we might have overpriced one or two. Music punters with their ears to the ground can make it pay and we're seen some shrewd money for Toy Horses since betting began".

The shortlist is announced on 19 July while the award ceremony is on Tuesday 6 September.

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