Dragons' Den: What's on Red Button?

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I often describe myself as a storyteller. It's the reason I work as a TV exec producer - to find extraordinary people, and tell their extraordinary stories.

As a Dad, I regularly read stories to my three kids (not regularly enough they would say!).

But if I'm honest, I think I'm better telling stories at work, using cameras and computers than I am at home with a book.

So although I wouldn't describe myself as a Luddite, I am rarely what those in tech-land call an "early adopter".

It takes me a while to really embrace all the positives of new technology - please don't tell my wife, but I still have all my LPs in boxes in the garage, just in case Apple goes bust and takes my iTunes account with them!

Episode one's red button film: Headphones and hair extensions

One piece of technology that I have found easy to embrace is the Red Button. When I discovered it, I realised it offered the perfect solution to an issue with Dragons' Den that I'd had from the very first series I worked on.


It was always nice to hear from the successful entrepreneur at the end of a pitch, talking about why they chose a particular Dragon, or why they were happy to give away more equity than originally planned.

But within the programme, you never got to hear why a Dragon was interested in making an offer, or how they managed to wrestle the deal from one of their rivals.

Putting extra footage on Red Button allows all those questions to be answered and more.

So in this week's Red Button episode, we interview a husband and wife team who stun the Dragons with what they've achieved with their product - let's just say they do what no one else has ever done across 10 series.

You'll also see one of the biggest characters we've ever had in the Den.

Vicki Edmunds is one of those people who just deserves more screen time. By pressing Red, as well as enjoying many of her entertaining comments, you'll get to see her wonderful impression of Hilary Devey!

Episode two's red button film: Bath Time and the Dragon Charmer

Continuing throughout the series, as well as hearing from some of the favourite characters from that night's episode, you'll also be able to catch up on some of the investments from last series, have a look at the psychology of pitching to the Dragons, see how the set has changed over the years (as many viewers will have noticed that the Den has moved down a floor into the basement this year) and see inside the home of one of this year's successful entrepreneurs, as they watch the programme transmit along with their friends and family.

All in all, pressing the Red Button allows you to really get an all-round view of the Den - what it's like for the entrepreneurs, sneaking a peek behind the scenes, getting post-match analysis of the action, and simply more of your favourite characters.

For me it's when technology works best. When I just press red on my remote, it makes it easy for me to get what I want, when I want it, and without having to buy an extra piece of equipment.

Perhaps I should bite the bullet and start putting those LPs on eBay. Other auction sites are of course available!

Sam Lewens is the executive producer of Dragons' Den.

Dragons' Den continues on Sundays at 9pm on BBC Two. For further programme times, please see the episode guide.

Press the red button on your remote control after Dragons' Den finishes at 10pm (Freeview, satellite and cable) to watch the extra footage.

Scroll down to the Dragons' Den section on the What's on Red Button? Post on the BBC Internet blog for further details

Comments made by writers on the BBC TV blog are their own opinions and not necessarily those of the BBC.

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