Are you sending out an SOS for 6 Music?
On the whole people like to give and they like to take. What they tend not to like is having things given to them and then taken away again.
They might not have used the toy or played with the gerbil, but it's theirs and that's that. But to have something taken away for which you have helped to pay, well that can be annoying.
So, it's no great surprise to see that over 77,500 people have already signed up to the Save 6 Radio Facebook page, plus vigorously tweeting, after the threat of the station's closure was written about in the press last week.
Whether or not the BBC takes this action will be revealed in due course, but it does throw up some debating points about what platforms the BBC should be providing for popular music.
As I understand it 6 Music fills a gap between Radio 1 and Radio 2, mixing old with new across a wide musical spectrum from indie to jazz and most stops in-between.
A generation ago this role of pop eclecticism was fulfilled by giving a late evening slot on Radio 1 to the likes of John Peel and Andy Kershaw.
That's when pop music could be contained within two or three categories in your local Our Price Records. I worked in one of their shops and think it went something like: Rock/Pop, Soul/Reggae and Country/Easy Listening.
Now there are loads of categories that then have sub-categories which then cross-over via collaborations into completely new categories. Times, they have a-changed.
The BBC set up new digital radio stations 1Xtra and 6 Music in an attempt to serve this burgeoning area of the contemporary arts. And they have found an audience.
So why would they chop 6 Music now, when in the ears of many, it has just started to find its mojo?
It's unlikely to be because of the ratio between its running costs and audience size; if that was the case Radio 3 would have been axed years ago.
It might be because it serves an affluent audience profile which the corporation feels it already caters for, and by having 6 Music is not leaving room for the commercial sector to play a part.
That's perfectly reasonable, but would the commercial sector run 6 Music in its current guise?
A successful national radio entrepreneur I talked to told me that he made his station work by having a very limited playlist, which was then repeated throughout the day. That's the polar opposite to 6 Music's approach.
Then there are all the arguments about the future of digital radio, the BBC licence fee and how it should be spent. But perhaps the most important debate to have is with the artists themselves and their producers and labels.
Is 6 Music the right platform for them? Could Radio 1 or Radio 2 be re-shaped to cover 6 Music's ground? Would they prefer a non-BBC platform? In short, how do they feel they would be best served?