To Glasgow's Cineworld, spruced up for the Scottish premiere of Quantum of Solace.
The event was for charity - raising £12,000 for Maggie's Centres - and there was no shortage of well-dressed people happy to sip a Martini, pose with an Aston Martin and do their bit for a good cause.
Shame the film was a bit of a disappointment - the credits rolled to a deadly silence followed by the shuffle of shoes as everyone filed out of the auditorium.
What went wrong? It had all the ingredients that made Casino Royale such a breath of fresh air: big set piece car chases, rooftop running, nerve jangling fight scenes, but none of it really made a lot of sense.
The baddies are disappointing - particularly the mundanely named Dominic Greene (Mathieu Almaric) whose act of evil is to force South American dictators to buy their utilities from him at vastly inflated prices.
What next? A row over supermarket developments? Whatever happened to the good old days of baddies who wanted nothing less than world domination?
Daniel Craig's grim-faced Bond is wearing a bit thin now. His first funny line - delivered in Spanish almost an hour in - wins a huge laugh from the audience who're just desperate for anything to lighten the atmosphere.
There are some truly impressive scenes - the opera scene in Austria in which Bond addresses the undercover baddies from the top of the stage, then sets about them offstage to the sound and visuals of the onstage Tosca.
Judi Dench is wonderful as M, gliding in and out of the film, never truly able to cut off her rebellious agent. And the MI5 software, virtual information which appears at the tap of a finger is both fascinating and unbelievable - much more likely that Bond would be put on hold while someone looked up the baddie's credentials on Wikipedia.
The Bond girls drag it down too. Jolly hockey sticks Gemma Arterton bounces around like a sugar-fuelled schoolgirl. Olga Kurylenko is beautiful but wooden, with a back story which neither convinces nor moves the audiences.
Still, it's a not unpleasant hour and three quarters - the shortest Bond film to date. And the Maggie's team have more Martinis to lift the spirits and an auction to boost their coffers.
One of the most popular lots is a last minute addition by Maggie's Media Manager, Anna Marriott. For weeks she's been trying to convince Daniel Craig to come to Glasgow to support the event.
Unfortunately he's out of the country but he sends her a lovely handwritten note explaining why he can't come and offering his best wishes for the Scottish premiere. She's had the note and the envelope framed, along with two tickets for the event and it soon sparks a bidding war in the Cineworld Bar.
"It's on his own personal notepaper," says the auctioneer. "A very personal gift."
One of Anna's colleagues points out that the envelope can also claim to have been licked by Daniel Craig which pushes the price even higher. It eventually sells for £470.
There's one final item to be auctioned. Scots artist Douglas Gordon has donated one of his Portrait of Me and You series - a picture of Morrissey - to the cause.
He's a regular in a pub where one of Maggie's fundraising assistants met him. She decided to chance her arm and ask if he had anything he could give to the charity auction and couldn't believe her luck when she landed a painting valued at £44,000.
Maggie's are now in touch with the major auction houses to arrange to sell it - and hope it will provide a massive boost to their Bond night funds.