It's getting a little down and dirty out on the campaign trail.
Labour and Plaid Cymru are at loggerheads over the future of district general hospitals like Llandudno and Prince Philip in Llanelli. In the Llanelli Asda car park today I spotted Plaid's advertising van warning people that only a vote for them would protect the local hospital. No idea whether Mr Miliband spotted it too.
In short, Plaid say the absence of any direct commitments to keep DGHs in the Labour manifesto means that they are secretly planning to close them. This Plaid supporter is fully signed up to that narrative.
Health spokesperson Helen Mary Jones also said as much as she unveiled that ad van harking back to the period before the 2007 election when the disastrous Brian Gibbons-inspired hospital reconfiguration plans cost Labour very dear on the doorsteps.
Plaid's position has not gone down well with Labour, it's fair to say. They've decided mockery is the best form of rebuttal, taking to social media to speculate on what Plaid would close, based on the lack of commitments in their manifesto. The café on the top of Snowdon? The Wales Millennium Centre?
Carwyn Jones' response? Pithier. Plaid's claims are untrue - and they know they're untrue.
What's really going on here? Here's what Helen Mary Jones had to say this morning:
"If they are protecting that network of hospitals then they would have said so in their manifesto as we have. The absence of any reference at all to that speaks absolute volumes and it's our responsibility to warn people about Labour's lack of commitment to our network of hospitals."
Referring to the 2007 plans, she adds, "If we let Labour go into government that's what they are going to do again".
The future of Llandudno hospital was one of the most high profile battles of the 2007 campaign and Plaid's candidate in Aberconwy is keen to resurrect the narrative:
"There is only one way of ensuring the future of our hospital - and that is by returning a Plaid Cymru AM for Aberconwy."
The former Plaid Cymru AM for the area, the highly respected Gareth Jones, however, had a somewhat different take on it. When he spoke in the Assembly chamber on March 23 this year, after the announcement by Labour's Health Minister Edwina Hart of a £49m investment plan in Llandudno hospital, this is what he had to say:
"It is a matter that is close to my heart, a victory for the people of Llandudno and the surrounding area and an extremely important investment in medical services. It will also create new jobs and boost the local economy."
We rang the Betsi Cadwaladr Local Health Board. What current reviews or consultations are actually underway? They issued the following statement.
"Following an extensive period of engagement with a wide range of interested parties, the Health Board has developed and agreed an ambitious development plan for Llandudno General Hospital. A series of business cases for these developments are being prepared. These will be submitted for approval from the Welsh Assembly Government, who have already indicated that funding will be made available to support these developments.
"No further reviews of Llandudno Hospital are planned at this time and none of the other service reviews being carried out by the Heath Board involve services provided at the Llandudno site."
Under threat? You decide.
Heading south to Prince Phillip hospital in Llanelli, voters could be forgiven for feeling even more confused than those up North. Here, too, Plaid are warning that facilities there would be under threat under a Labour government.
Another rebuttal swiftly follows from Labour about Plaid scaremongering.
But opening a copy of the Llanelli Star today reveals a half page advert from the local Labour candidate Keith Davies and MP Nia Griffith entitled "Hands off our hospital"
Mr Davies tells readers, "While the Labour led Assembly funds Prince Philip Hospital, the local Health Board actually runs it. That is why I have marched alongside Nia Griffith MP and other organisations and individuals in support of the hospital and organised a petition insisting that we keep ALL the existing services at Prince Philip Hospital."
Hang on. If Plaid Cymru stand accused by Labour of scaremongering about the future of local health services, then what exactly is Mr Davies up to with his newspaper advert? A case of 'keeping up the pressure' on the Local Health Board said Labour.
Anyway, as far as Mr Davies is concerned at least, the services at Prince Philip would be safe with Labour. Plaid, too, would keep all services there?
Well, maybe. Questioned about whether Plaid's policy would be to keep services in their entirety in all district general hospitals, Helen Mary Jones gave the following reply:
"It's absolutely affordable. We've worked it out carefully. We're not talking about freezing the services and keeping everything exactly the same. We know that some specialist services will need to be provided in one place and some in others.
"But basic services, like accident and emergency services, have got to be available in our communities when we need them and we will not tolerate having those services cut or reduced."
Hywel Dda LHB, who run Prince Philip, have decided not to put out a statement, citing political sensitivity, but point us to the consultation section of their website. So, as far as we know, there is a "Five Year Framework - Right care, right place, right time - every time" but it's not clear what impact it might have on services.
What are we to make of all this?
Hospitals, opened, closed, upgraded, downgraded, have been a political football in previous elections, as they'll be in future ones. Maybe the voters aren't really paying attention to this election knockabout - but believe me, the parties certainly are.