Doing a Gibbons
Have you ever 'done a Gibbons'?
He seems on course to become the Malcolm Nash of Assembly politics, as in 'Which Glamorgan bowler was hit for six sixes by Sir Gary Soberts in August 1968?'
But he's not alone in pressing the wrong button.
We've all done it, I've certainly done it more than once and now someone deep in Neath Port Talbot's Plaid Cymru branch has done it. He's pressed a button and sent Plaid's confidential local election campaign themes to the relevant strategy group, to Plaid AMs and to "our resident PR expert".
And to a BBC journalist who - absolutely remarkable I know - wasn't THAT excited by the rogue message. She must have a life.
But thankfully she pressed the right button: forward, not delete.
So how does Plaid Cymru intend to fight local elections against Labour when, on a national level, they're big pals?
Well theyre planning to "refer to the positive successes of the One Wales government programme" while also ensuring they "enable local focus". But bear in mind that this One Wales is made up of two halves.
They'll argue that "New Labour in power are failing our communities" while welcoming "Plaid's 'One Wales' commitment for increased spending on local roads". They must have a special copy of the One Wales agreement that shows which party owns which bit.
They'll attack "New Labour's Poor Record in Neath Port Talbot" and "the bad deal for local government and public services from London Labour - under Tony Blair and Gordon Brown".
They'll hit the streets with a promise that "Plaid Cymru's policy is to scrap Labour's Tory tax [the council tax] and replace it with a local income tax based on the ability to pay".
In other words they seem set to attack London Labour, Neath Port Talbot Labour and praise the One Wales Agreement - the bits identified as Plaid's anyway. Oh and they're looking for an English translation of "Gwneud y pethau Bychain". In case you didn't know - "it's from Dewi Sant!"
The Tories revealed yesterday that they'll launch their local election campaign on April 3rd. Which gives them just enough time to secure the services of a resident PR expert.