Click and Digital Planet merge
At the World Service we are changing the science programmes. Budget restraints mean that we have to cut them in duration and end the main documentary strand, but at the same time keeping the daily slots really prominent in our output.
We are also changing the way we make them so they have space to help shape the day's news agenda. Our audience is mostly young - keen to understand the world and question why we live the way we do. The range of science we offer from pure research to practical application, we hope works for all our audiences around the world. From today, Digital Planet is renamed Click - matching its sister programme on World TV. They remain separate programmes, separate presenters and in many ways their own individual take on technology.
So why bother? Well I guess we are trying to make a statement about the way we work and what we offer across radio and television and that it's the "big picture" we offer. The television programme is a great way to see just what technology does, Click on the radio remains a great place to talk about the implications of this technology.
"The focus of the new show will be the same - reporting the human side of technology from around the world, just as we always have."
It doesn't mean radio can't do what TV does, or TV can't do what radio does, but letting our audience know that both are doing it in a complimentary way seems like a good thing.
You already would have seen or heard the different presenters appearing on the radio and TV programmes and that will continue. It's already easier to access audio and video on the main Click site.
At the heart of the idea is recognising, especially around technology and the web, that there are real chances for a multi-media experience building on what TV and radio do best. So the radio programme increasingly will be broadcast/recorded live with web chat integrated with the programme as it unfolds.
There's already been some discussion and debate about the name change online and that will continue I'm sure. Please give it time to settle in and let me know what you think.
Steve Titherington is senior commissioning editor for BBC Global News