The election and the younger audience
Going through the latest audience research in the wake of the election there are some very eye-catching and perhaps surprising results.
A staggering eight out of 10 16-to-34-year-olds watched, listened or read BBC election news during the campaign.
Previously, I've blogged about apathy and the young, but there's no doubt for some reason, something has changed.
So what's the evidence?
2.7 million 18-to-34-year-olds watched the third debate on the BBC and, anecdotally, we heard the format was appealing to younger audiences - with many praising Nick Clegg's performance in particular.
Millions of young Radio 1 listeners listened to our leaders' debates on Newsbeat, followed it online or heard coverage on the Chris Moyles Breakfast Show and across the day led by our politics reporter Robin Brant. One in five young people heard our coverage in the last week of the campaign.
BBC Three's first-time voters Question Time with Dermot O'Leary on 5 May reached 186,000 people in the same age bracket and the BBC's drive for clear, engaging, coverage seems to have hit a positive note with younger audiences with six in 10 agreeing that our explanations and reporting improved their understanding.
On Radio 1, we invited Gordon Brown, David Cameron and Nick Clegg to meet some of our listeners - all first-time voters, all unsure how, or even whether, to vote. The Radio 1 boardroom - more used to the legendary weekly meeting to decide the station's playlist - was transformed into a studio to record three special editions of Newsbeat. The leaders faced the listeners - chaired by our presenter Tulip Mazumdar.
If ever we thought this would be a tame exercise in polite political repartee we were wrong. What followed was politics with the gloss removed - real, young, working people getting stuck in on the issues that engage them day in, day out: jobs, immigration, petrol prices, a feeling of disconnect from the political machine in Westminster. Deference didn't make an appearance on our agenda.
So what did we get right for young voters?
The clarity? The immediacy? The gritty up-close-and-personal nature of the story, the leader debates and the sense that politicians were facing real voters outside their perceived Westminster comfort zone. I bet you'll have your own views, let us know.