Panorama Online: The next phase
Today sees the official launch of the new Panorama website and I hope you won't mind me saying a few words about it here and seeing whether you think that this is a good use of the web by a TV programme.
So much work goes into a 30 minute Panorama or a one hour special and the website struck me as the perfect platform to showcase the best of our journalism online. Britain's Terror Heartland is a prime example; blog posts from Tom Giles and Jane Corbin provided extra context, while an extended interview with Pakistan's Interior Minister Rehman Malik gave those of you interested in the subject an extra perspective. Jane also wrote a feature on the programme and introduced it online in a short video.
I was also very keen for the new Panorama website to be more interactive and responsive to you, the people that use it. You should now find it easier to both get in contact with the programme and e-mail us any story ideas too. Where possible, we'll follow them up and see what can be done.
And even if you are already familiar with the website, there's more to read, watch, comment on and contribute to. If you're coming to the website for the first time, hopefully there's enough interesting material - features, picture galleries, short videos, full length films and blog posts - to make it somewhere you would like to come back to again.
While working on the relaunch, Ofcom published its latest report on the communications industry which made interesting reading, especially as 26% of those aged 15-24 claim to use the internet for "watching TV programmes", up 16% on the year before. 51% used the web for "watching video clips/webcasts", up by the same amount. But the report also noted an increase across all the age ranges for audio-visual content online and that the fastest growing online community is actually the oldest (although they are still in the minority).
Luckily, we were already planning to reflect this changing attitude to media online, which is why the first thing you'll probably have noticed when you look at the front page is a big embedded video player. This will either have key moments from a current Panorama programme or a reporter's take on the film they've made.
Now, just as I took over the Panorama website, there was a story in Broadcast magazine that said that Panorama was going to start doing online "minisodes". Having previously created and produced them for BBC Three's award-winning Current Affairs strand, Born Survivors, this was a reasonable assumption to make. However, I felt that the Panorama website needed a wider variety of video footage.
That's why there's a new section called Panorama Video Extras, a mixture of extra exclusive programme footage, original material made by my multiplatform team, re-versioned snippets from the programme, classic clips - and the odd minisode, too.
And after seeing the impact that the Born Survivors Season can have on other platforms outside the BBC, I was determined that we have a presence in the appropriate places too. So you can now keep up to date with the latest goings on in Panorama via Twitter, check out the archive on Delicious and watch some key moments from our films on YouTube.
We're now fully integrated with the iPlayer and the BBC's online programmes pages too, so hopefully when you come to the website you should now find it a lot simpler to catch up on the latest Panorama programme on iPlayer.
But I also wanted to make it easier to watch Panorama online for longer, a full 12 months after they are broadcast in fact. We've actually been doing this for a while, but judging by the e-mails we receive, not a lot of you are aware of this. That's why we've created a new section on the homepage called "Watch previous programmes in full". It does exactly what it says on the tin.
I mentioned blogs earlier, so who can you expect to hear from on the Panorama team? Well, the likes of our online archivist specialist Eamonn Walsh will be thematically linking programmes from the present to the past, giving classic clips a fresh airing and reflecting on the programmes from our past that you still chat about online.
Then from the main production team, there's Panorama Deputy Editor Tom Giles and reporters Jane Corbin, Raphael Rowe and John Sweeney. And of course I look forward to you all joining in the various debates too (indeed, some of you have already). Whether it's on our own blogs or your own, we'll do our best to make it one big (no doubt heated at times) conversation.
One of the main things I felt was lacking from the old website was a permanent and prominent space for the reporters. For all their investigative and award-winning endeavours, there didn't seem to be enough information about them online. So we've created a new section called "The Team" and completely revamped all their pages with new pictures, text and the first in a series of bespoke videos that should give you a better idea of what makes the likes of Paul Kenyon, Vivian White and Raphael Rowe want to be a Panorama reporter today.
But I was acutely aware that despite the achievements of Panorama in 2008 and the technological advancements that allow a website to offer so much more, the programme itself has been around for 55 years.
To better reflect Panorama's enduring legacy, you can now find, among other things, a 50th anniversary film and microsite; a video timeline that charts Panorama through the decades; a picture gallery of famous faces from Panorama's past and a fun quiz to test your knowledge of the programme.
So all in all, lots of changes and hopefully lots more for you to get your teeth into. As ever, if there's anything you rate or hate, e-mail me at email@example.com with "website" as the subject - or leave a comment below.Derren Lawford is Panorama's Multiplatform Editor.