Glitz, glamour and pzazz
I've been to a fair few British political party conferences in my time. But I've never seen a delegate wearing a blue and yellow hen on his head - at least not when sober before 9pm.
There was Michelle Obama embracing the children on stage as adoring delegates cheered the roof off at the Democratic National Convention. I know, I know; you may well hate all of this. But of course, like all good political journalism you have to look longer and dig deeper than the brightly buffed PR machine.
That's why we're working very hard to bring the US election to Radio 1's 11 million listeners in an accessible, engaging and relevant way.
Coverage of US Elections runs the risk of veering between two extremes: mind numbingly detailed, "in" and frankly dull - or so superficial it's useless.
I would argue this is a fascinating story which if done well can engage even the politically disaffected Britons. I don't need to explain to editors' blog readers why it's a good story: you're reading this because you are more interested in the mechanics of editorial priorities and arguments than most people.
Of course this is a big story: arguably the most important story in the world. But arguments like that don't engage all listeners by any means: if we get our tone and dosage wrong we will end up boring people.
Our correspondent Iain Mackenzie is in Denver to cover the Democrats' convention. You can read his latest work here - including a picture of the aforementioned hen. On air, you can hear him daily this week bringing us the latest news from the convention while we use our online space for a more reflective, diary feel.
You can hear interviews not broadcast on the radio - again demonstrating that in a multimedia world radio and its online sister sites can add depth and range to coverage, not replicate it.
Next week, it's the turn of the Grand Old Party, the Republicans - meeting in MInneapolis-St Paul. Our reporter Sima Kotecha will be there to continue and expand our coverage as the US election run-in gathers pace towards November's mighty climax.
Already we've covered the story far more, and in far greater depth, than any previous US Election in Newsbeat's 35 year history and we're promising our audience even more along with some very special election programmes.