Today we launched internally a fantastic new section on our College of Journalism website supporting all journalists who cover business and economics. It follows a report last year by Sir Alan Budd monitoring the quantity, quality and impartiality of our business coverage (which you can read here in pdf). He found there was no systematic bias but that sometimes we lacked balance and too often stressed the consumer perspective.
Of course, that was all before the credit crunch and Northern Rock. What a difference a year makes. It seems hardly a day goes by without Robert Peston or Evan Davis (now replaced by Stephanie Flanders) analysing and explaining the latest twist and turns of the global economy and using terms in their blogs that would give hedge fund managers a headache. I actually overheard a conversation at the tea bar the other day where the term 'de-leveraging’ was being bandied about.
Sir Alan commented in his report that there was a lack of commercial awareness in some parts of the BBC. I'd love to get him back in for another look, but he'd better be ready for a decent debate.