8pm summary stats
It's been almost two months since we launched the new short news update on BBC One at 8pm.
I blogged about the aims of the summary at the time of launch in December - one of the key ones was to reach audiences who don't watch any BBC TV News output during the week.
I thought I'd share with you some of the audience figures we've had back from the first two weeks of the summary. 24.4 million people (or around 43% of the population) watched the summary in that fortnight.
As we thought it's not the sort of bulletin (like the Six or Ten O'Clock News) that viewers would make a special point of watching - it's something they'd catch just before or after EastEnders. Indeed 65% of the audience only watched one summary in a week.
For 1.7 million viewers the 8pm summary was the only BBC TV News they saw in that week with nearly 600,000 in the 16-34 year old bracket (again an audience we know is watching less and less TV news).
We always wanted to make sure that traditional BBC One viewers didn't switch off because of the summary and the figures seem to show that isn't happening.
From our own internal research, viewers like the mix of national and regional news - something our competitors like Five don't do with their updates. They thought the summary was “to the point” and “informative” and it appealed most to younger and more working class audiences.
It's also given us a chance to update BBC One viewers with stories that break between the end of the Six O'Clock News and the Ten O'Clock News - for example the death of Jeremy Beadle last week.