A subtle change
Listeners to BBC radio might have noticed a subtle change in the way we are announcing our news bulletins. It might be useful for me to explain what we have done and why we've done it.
For instance, until last week, a bulletin on Radio Four would be introduced with the words: “BBC Radio Four, the news at two o'clock." It would conclude with the words "BBC Radio Four news". Now, however, we have changed the script slightly and you will hear "BBC News on Radio Four, it's two o'clock" at the start of the bulletin and "BBC News for Radio Four" at the end. Other networks have similar changes which we have worked out after talking to the different channels.
These are small changes, but we know that the familiar rhythms of our broadcasts are valued by listeners. We don't change them lightly. The reason we've chosen to do it here is that the audience is now consuming BBC News across a wider variety of channels and platforms than ever before. The advice we were given was that we needed to simplify the identity of BBC News, given that it's such a trusted and central part of what the BBC offers, and to make it as recognisable as possible across all the services we offer.
When a bulletin has been produced by BBC News, it's sensible and reasonable to tell people it's been produced by BBC News. We did audience research into the new script, and people told us they were quite happy with this sort of wording. They felt it added authority and credibility to our output.