News developments in the Middle East routinely attract the attention of vigorous lobby groups on both sides. The conflict that has erupted so suddenly in Lebanon is no exception.
We are accused of all sorts of twists and spins, such as: "Why do we say that Lebanese have 'died', but that Israelis have 'been killed'?" Or: "Why do you focus on the suffering of Israelis when the Lebanese are suffering in greater numbers?" Or: "Why do you paint the Lebanese as victims when it's their failure to disarm Hezbollah that lies at the root of the trouble?" Or: "Why don't you state openly that the Israeli bombing/Hezbollah rocket attacks are war crimes?"
Readers with strong views about the rights and wrongs of the conflict sometimes read into our coverage a bias or prejudice that is not there. The accusations come from both sides.
The truth is that, in maintaining 24-hour a day coverage of a complex, fast-moving story such as this - constantly updating and reshaping our reports - it is a huge challenge to ensure that we are maintaining absolute balance and impartiality. Undoubtedly, there are times when we don't get it quite right. But we do pay attention to feedback, and we do make adjustments when it seems right to do so.
One of the most difficult issues surrounds the pictures that we use to illustrate our news stories. We come under pressure from some quarters to publish photographs that reflect the full horror of the casualties being inflicted. Such images certainly exist and are freely available on a number of websites.
Our job, as we see it, is to make a judgement about what our audience is likely to feel is appropriate. On the one hand, we do not believe in sanitising the news. On the other, we believe we have the ability, through our reporting, to convey the horror of events without shocking and possibly outraging our readers by showing gruesome images of mutilated corpses.
On occasions we are aware that we come close to crossing the line as to what is acceptable. In such circumstances, we may, like our colleagues in television, adopt the policy of warning our readers that the images they are about to see are likely to be distressing.
But what if the available images of casualties on one side are more harrowing than those on the other? And should we publish more pictures of Lebanese casualties because there are more of them?
In practice, we look at the agency pictures available at any one time and publish a selection that we feel reflects reality. We have no agenda other than to give our readers as accurate a sense as we can of what is happening on the ground.
In doing so, we take note of the BBC guideline on impartiality, which says in part: "It requires us to be fair and open minded when examining the evidence and weighing all the material facts, as well as being objective and even handed in our approach to a subject. It does not require the representation of every argument or facet of every argument on every occasion or an equal division of time for each view."
Adam Curtis is world editor of the BBC News website