Radio

Listening to The Archers in the last quarter (September to December 2012) rose slightly on the previous three months. The figures have been released today by the industry body RAJAR.

Our 'weekly reach' - the average number of people who heard some of the goings-on in Ambridge in any week - rose from 4.85m to 4.87m.

13.5% of everyone who listens to the radio in the UK listens to The Archers.

And our Appreciation Index (a measure of how much people like the programme) remains high and stable.

Which is nice.

Keri Davies is an Archers scriptwriter and web producer

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  • Comment number 10. Posted by Organoleptic Icon

    on 4 Feb 2013 17:05

    Anna - did you /read/ the blog?

    >

    Nice spellang btw. V. inarchac.


    Squire how do you know it remains so awful?

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  • Comment number 9. Posted by anna kist

    on 4 Feb 2013 11:12

    Quantatitive figures only tell you people have the radio on nont that they are listening or enjoying what they hear. You need qualatitive research for that. Have you ever done any?

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  • Comment number 8. Posted by Fi of little faith

    on 2 Feb 2013 15:47

    Tayler, the link you give in message 3 appears to just give info on the Appreciation Index for the BBC as a whole, but Keri states " our Appreciation Index (a measure of how much people like the programme)..."

    Please could we have more information about the Appreciation Index directly related to The Archers?

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  • Comment number 7. Posted by MattDBA

    on 1 Feb 2013 23:38

    Being in the US I listen via podcast. Any figures on podcast downloads?

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  • Comment number 6. Posted by Stablelass

    on 1 Feb 2013 17:43

    How do you know, are you peeping in our windows?

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  • Comment number 5. Posted by SteveKills

    on 1 Feb 2013 16:05

    Well this long time listener is now very much an ex listener. Headline grabbing, sensationalist story lines, a 'Wikipedia' knowledge of what life in a country village is like and an almost blind ignoring of economic reality has convinced me that every evening after the seven o'clock news the off switch is the only sensible option.

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  • Comment number 4. Posted by Tayler Cresswell

    on 1 Feb 2013 14:52

    Hi The Leech Pedlar - We don’t publish figures for individual Radio 4 Extra programmes. The station as a whole had weekly reach of 1.69m, which was down a bit on the previous quarter but substantially up on the same quarter in 2011 which was 1.55m.
    Tayler

  • Comment number 3. Posted by Tayler Cresswell

    on 1 Feb 2013 14:20

    Hi Nemo399 - there's a bit more information on the Appreciation index here: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/07_july/08/quality.shtml - in short it's a score rating audience appreciation from an independent panel.
    Tayler

  • Comment number 2. Posted by Nemo399

    on 1 Feb 2013 11:18

    Can you tell us a bit more about the 'Apprecation Index', Keri, please? I agree with the above comment too, especially as I'm a recent 'AmEX' convert having been sceptical in the past.

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  • Comment number 1. Posted by The Leech Pedlar

    on 1 Feb 2013 07:19

    Do you have the figures for AmEx?
    It might be interesting to compare those with TA.

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