- 15 Jan 09, 09:23 GMT
The fact that Steve Jobs' admission that his health issues "are more complex that originally thought" really comes as no surprise.
It now has. And the third piece of information - that Mr Jobs is taking a leave of absence - caught everyone on the back foot.
Naturally, many are worried that he is now saying his health is worse than he thought, but relieved that the "'c" word was mentioned nowhere in the three paragraph communique. Mind you: does that really matter? The markets are so jumpy about the whole affair that if the guy sneezes, the share price drops.
Another reason for taking time off work is the fact that Mr Jobs feels that "the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well".
Alas, that is not about to change.
Come the summer, if Mr Jobs is not back at the helm and if he perhaps misses Apple's own World Wide Developer Conference, bet your bottom dollar that share price will yo-yo all over the place.
The Silicon Alley Insider makes an interesting point about the whole affair. The blog suggests that lawyers are presently sharpening their teeth to launch a shareholder lawsuit over what Mr Jobs knew about his health and when he knew it. The argument about how much a senior executive should reveal about his or her health when running a public company just won't go away.
And while it seems crass and in bad taste to raise this as an issue, it is certainly something that may lurk in the background.
Apple, of course, is not alone in having bad news to announce.
One final piece of Silicon Valley twittering: Techmeme's Gabe Rivera tweets that this is a perfect time for other companies to get out their bad news while attention is elsewhere. We can be sure of two things: first, there's certainly plenty of bad news to go around and second, we do live in cynical times.
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