- 11 Feb 08, 12:13 GMT
Nokia is a smart company - you don't have 40% of the global mobile market without being clever, of course.
But it's clear the Finnish firm is learning from the successes of other companies. Take the company's new flagship store in London, for example. Take a look at this short video I filmed at the store this morning.
Remind you of anything? It reminded me of an Apple store. Coincidentally, Apple's flagship UK store is on the other side of the street.
Nokia has learned from Apple that customers want to play with technology. All of the handsets and all of the different types of experiences you can have with a phone are available in store.
There's even a psuedo-Genius bar, where customers can get problems solved by well-trained staff.
And it's not just at retail that Nokia is learning.
The company has seen the weather forecast and knows that the web 2.0 revolution of creating and sharing content is changing people's online experiences and that users know expect that freedom on their phones.
And so Nokia has launched share.ovi.com, a portal where you can dump files - from video to photos to documents - and exchange them with friends.
What makes share.ovi.com is that Nokia has made it very open - you can share 100 different file types you have created and access it from any connected device. It doesn't matter if you are using an N95 or an Apple iPhone.
This is a smart move by Nokia. It shows it is learning the lessons that digital content should be set free, not tied to one platform or one website.
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