Rory Cellan-Jones

Nokia Looks For The Next Turning

  • Rory Cellan-Jones
  • 11 Feb 08, 17:00 GMT

I've spent the day searching for one real stand-out innovation at Mobile World Congress - and I'm afraid it wasn't on the Nokia stand. (I'll tell you what did make an impact in a subsequent post). What seemed to excite Nokia's Niklas Savander when I asked him which was the outstanding product in its new line-up was the 6210 Navigator which has a built-in compass and is aimed at helping pedestrians rather than drivers. It's obviously part of the whole drive - which I seem to have been hearing about for years - to make location-based services take off, promising an advertising bonanza as bars and shops try to lure passing pedestrians with ads on their Nokia Maps.

Maps are certainly useful on mobiles - though on the last Nokia handset I tried they drained the battery miles short of my destination - but this year's efforts look like evolution rather than revolution. Perhaps though, the big thinkers at Nokia are not so focussed on new gimmicks for jaded European customers as on the huge potential of markets in the developing world. In our interview, Niklas Savander talked of the excitement of bringing the internet to a village that had never heard of it.

By the way, during this video you'll see Mr Savander facing the usual live demo nightmare - but when we filmed the navigation handset later it seemed to work pretty well.


  • 1.
  • At 09:41 PM on 11 Feb 2008,
  • Keith wrote:

For goodness' sake Rory - buy yourself a tripod...!!

  • 2.
  • At 10:28 PM on 11 Feb 2008,
  • Richard Allum wrote:

What mobile are you using to film your blog videos?

  • 3.
  • At 11:04 PM on 11 Feb 2008,
  • dom wrote:

they could try marketing 'fat fones', ok they do that aleady...

It looks that navigation comes now to affect to everyone. It looks rather that it is REVOLUTION but not evolution if you look at softwares which use GPS. For example at site anyone can make a free GPS enabled map to his phone. And it is free. That is nice. I always lose my friends when I am snowboarding. But now I see my friend on the map

  • 5.
  • At 02:33 PM on 12 Feb 2008,
  • John wrote:

I have a Nokia E61i with Nokia Maps loaded. My old E61 had Tom Tom but the new "updated" 61i is not compatible so I couldn't transfer the software. Nokia Maps compared to Tom Tom is utterly useless. You can't do full post code searches and the navigation is utterly bizzare. It takes you the strangest routes and will often take you different routes to and from an address. I can take routes I know to be the best and knock 30-40% off the arrival time. Rubbish, but I have no choice as Tom Tom will "mysteriously" not work.

  • 6.
  • At 05:56 PM on 12 Feb 2008,
  • Mark wrote:

I use the GPS and Maps on my N95 and it is a battery hog but since it's plugged into an adaptor that's not an issue. Nokia Maps' directions are a bit bizarre though at times, something I hope they improve on with v2.0

As for 'fat fones', I think you mean 'phat'. :)

Great camera work. Now that the correspondents are doing all their own camerawork I wonder whether we are about to see a new Wapping Dispute with cameramen instead of print workers.

  • 8.
  • At 08:17 PM on 13 Feb 2008,
  • Ian wrote:

I have a Nokia Navigator and it already has a pedestrian walking mode. The problem with it however, is that it takes 5 minutes to find where you are, and then hogs the battery so it will only last half an hour. But it does work very well. So I am bemused as to how this is completely new for pedestrians. You select travel mode on mine and you get to choose pedestrian. Does Nokia know their own range and features?

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