BBC Sport at Social Media Week
Social Media Week, an annual event which takes place in nine global cities, took place this week, and the BBC took part in several sessions during the London leg.
BBC Sport played its part on Wednesday 9 February. There was a two-hour session in London, the first hour of which discussed sport and social media, with the second hour focusing in on the London 2012 Olympics and the part social media will play in the BBC's coverage.
Test Match Special producer Adam Mountford opened the batting (that was his line, by the way!) in the first hour, discussing the way the TMS team used social media during the recent Ashes series in Australia. The Rugby Football Union was next up, followed by the first social media London derby as Arsenal and Chelsea new media leads battled it out for the approval of an industry audience.
In the second hour, the BBC's Director of 2012, Roger Mosey, was kind enough to chair a session which featured BBC F1 presenter Jake Humphrey, former world swimming champion and current BBC 5 Live pundit Karen Pickering, Beijing Olympics 100m finalist and 2012 hopeful Jeanette Kwakye and myself as BBC Sport website editor and social media lead.
It was very well-received by those in the audience and watching online. The hashtag #smwldn_sport trended in the London area on the night and there was lots of discussion about the event on Twitter.
If you missed it, you can re-live the whole evening here. Adam is first up, and then later, the BBC-hosted session is at 1hr 8m 30s.
If you have any questions about the way BBC Sport uses social media you can leave comments on this blog or tweet me anytime @LewisWiltshire.