The BBC Sport website has delivered some major projects in the past few years - World Cups, Olympics, big breaking news stories - but I would argue that none have been as complex and wide-ranging as the Football League coverage which launches this week.
The BBC won the rights to be a broadcast partner of the Football League back in 2007, as part of a joint bid with Sky, who will be the primary rights holder. Thus, from Saturday 8 August 2009, there will be a TV highlights show on Saturday nights on BBC TV after Match of the Day ("The Football League Show") wrapping up all the games from that day's matches in the Championship, League One and League Two, and on top of that, there will be an awful lot of highlights to watch for UK users on this website.
Namely, this website will be bringing you video highlights of every game in the Coca Cola Football League, Carling Cup and Johnstone's Paint Trophy. That is quite a simple way of stating what you will see on bbc.co.uk/football. How it gets there is a little more complicated.