World Cup a showcase for Paralympic sport
The event, which is the largest international multi-sport event outside of the Paralympics, will see 174 medallists from Beijing competing in wheelchair basketball, swimming, track cycling and athletics.
It will be an excellent opportunity for the public to watch the British medallists and some new exciting talent in action, especially as we look forward to 2012, and in addition, many of the world's top names including South African swimmer Natalie Du Toit and amputee sprinter Oscar Pistorius are competing.
As you drive around the city to the venues, there are plenty of banners up announcing that the event is in town and announcing the introduction for the event of a new sponsor in BT.
The concept of the event was formed after the Athens Paralympics to ensure that there was greater high-level competition and media coverage between Paralympic years.
Traditionally, there was little of both; how could the media and the public follow and identify some of the athletes and understand the sports with some of its quirks including classification when they were only seeing it every four years?
Since the Paralympic World Cup started, the successful multimedia coverage of the event has helped to propel new names into the public arena and indeed last year's event was the first time we saw the likes of swimmers Heather Frederickson and Sam Hynd in action - both went on to win gold in China.
The Paralympic World Cup is an important in showcasing the BBC's continued commitment to disability sport and in reaching a mainstream audience.
There is a feeling that the general public were enthused and captivated by our coverage, both from Athens and Beijing, and talking with the regional radio stations and local people here in Manchester I honestly believe that the public have a far greater knowledge and understanding than they did a few years ago. Most of them certainly understand that Paralympic athletes train as hard as their able-bodied colleagues.
Significant changes have also been made within the sports themselves with Paralympic athletes in cycling, swimming and athletics starting to get the same levels of support as their Olympic counterparts and it is critical for the success of Paralympic sport that this trend continues.
The last few weeks have been extremely busy in ensuring that there is as much coverage across all the BBC platforms to promote British and International athletes and one of my roles is to ensure that if we are covering, for example, the cycling team, can we provide content for all of the television, radio and online outlets.
The event comes to a conclusion on Bank Holiday Monday on BBC Two with Steve Cram presenting live from Aquatics Centre from 1500-1715 BST when we see some top-class international swimming combined with extensive highlights from the finals of the wheelchair basketball and the best of the action from athletics and cycling.
For the first time, Paralympic Sport will be broadcast on 5 Live Sports Extra, when the digital station will cover the track cycling and wheelchair basketball on Friday afternoon.
As the action gets underway I am looking for some electric basketball action and apart from watching the likes of Paralympic gold medallists Dave Weir and Jody Cundy in action, I am really hoping that after a injury-ravaged 2008, 800m runner Danny Crates can make a successful return to top-level competition on Sunday in what will be his 'Paralympics'
If you are in and around Manchester, you won't miss that the event is taking place and we hope the good folks of Manchester come out to support the event.
I'd be interested to know what you think about our coverage of the Paralympic World Cup. Let me know what you liked and whether you would like to see us do anything differently.