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About Chris Russell

Chris Russell | 17:45 UK time, Monday, 12 June 2006

I'm the Head of Product Management for BBC Journalism. My job title is one of those BBC classics which means very little to the outside world, but my team of product managers provides a key role in the ongoing development of various BBC interactive services.

We study how our audiences' needs are changing, our editorial colleagues' priorities and what the changing technology can offer. We turn these ideas into services which our designers and technical teams can build, and which you - the audience - will want to use.

The "products" we manage include all of BBC Sport's websites, mobile services and interactive TV, their equivalents from BBC News and Weather and many of our local, regional and international services.

So, while it's no longer my only objective, sport remains my first love. Previously I was Development Editor of BBC Sport Interactive and part of the launch team for in 2000. We've come a long way since then but I believe all of the BBC's interactive services have a lot further to travel amid the current relentless and breathtaking pace of change.

My sole aim here is to share some of what we're up to and get constructive feedback but forgive me if I occasionally stray onto Aston Villa, cycling, rugby league, cricket and the rest of my sporting passions.

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